So how do you do you design a memorable business card that contacts will keep and remember, whilst giving a good impression of your brand? We’ve created a list of tips on how to get this essential marketing material right:
1. The simpler the better. Anything over-complicated will distract the reader, or influence the readability of the card altogether.
2. Make use of the white space. The blank space on the card is just as important as the text that’s on it. Strip back as many words and as much decoration as possible to really make an impact.
3. Think about your market. As with any form of marketing, you need to consider who will be reading your business card. If you have a young, party supplies business, your business cards would have a different audience to those working in B2B engineering, for example.
4. List the key information you want to include – we recommend company name, web address, your name, email address and phone number.
5. Invest in the best thickness you can afford. Thicker business cards tend to be more hard-wearing, so will stand the test time. If you can push for a thicker gsm or finish, try out heavyweight 450GSM business cards.