Facebook is making a number of changes to their platform to discourage misuse of personal accounts and improve their ecosystem. Here’s how the changes impact social media management tools and your use of Facebook for your business:
Facebook Profiles: From the 31st July you will no longer be able to post to personal Facebook Profiles using social media management tools and Facebook are cracking down on the use of Facebook Profiles for businesses. To learn more about this change and the difference between Facebook Profiles and Facebook Pages, please read this article.
Facebook Pages: Unaffected by these changes. You can still connect and post to Facebook Pages using social media management tools and they remain the place to promote your business, organisation, or charity.
Facebook Groups: You can still connect and post to Facebook Groups using social media management tools and they continue to be suitable for business, as well as personal, use.
We understand how disruptive changes like these can be and will continue to do everything we can to support your social media success! Ultimately, we believe this shift from Facebook will have a positive long term impact for the entire ecosystem, including brands and marketers that use healthy social media strategies.