Page speed is now a Google ranking factor for mobile searches

Google have confirmed that the “Speed Update,” as they're calling it, is now a ranking factor for mobile searches: People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that...
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Google changes their take on meta descriptions

While Google has recently been  showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters). Google’s Danny Sullivan confirmed that Google, in fact, has changed the meta descriptions. However, he doesn't say how long...
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Some of the key benefits of SEO in 2018

Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on your site rank (appear) for specific search terms in search results pages on sites like Bing and Google. By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by national, regional, or local...
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3 common SEO myths debunked in 2018

It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your search engine rankings. However, many factors conflict with others, leaving business owners to question whether or not we should choose one strategy or another. Below...
Categories: SEO
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5 reasons Google search results may vary dramatically, even for identical searches

Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term. Users who are not well-versed in Google’s mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are...
Categories: SEO
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What are social signals, and why are they an increasingly important SEO factor

What are social signals, and why are they an increasingly important SEO factor

A search engine's primary aim is to provide high-quality, relevant content to searchers. Search engines, such as Google, judge quality in large part by how frequently a URL is seen throughout the internet, and as more web communication has moved to social media, Google and other search providers have integrated social signals as a ranking signal. Social signals are the likes, shares, votes,...
Categories: SEO
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Our top 10 actionable SEO (Search Engine Optimisation) tips

Our top 10 small business SEO tips for 2017

In this article I'll cover my top 10 actionable tips to help small businesses and organisations improve on their SEO efforts in 2017. So continue reading and find out how to give your website an SEO boost! Write for your audience and create a blog that brings people to the site again and again It's all about content Our website, and the websites of customers we've provided SEO services to,...
Categories: SEO
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Free SEO toolkit: 20+ free tools to help you optimise your website

Free SEO toolkit: 20+ free SEO and SEM tools to help you optimise your website

Have you ever wanted to check your Google search results page ranking? Or find out who is also ranking for your chosen keywords? If so our new (and free) SEO toolkit, designed to help you perform heavy keyword and competition research, is for you! Our free SEO toolkit contains tools to help ensure that your website is configured as perfect as possible for Google and Bing. Try out the SEO toolkit...
Categories: SEO
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What is NAP and why is it essential for SEO?

NAP stands for Name, Address, Phone Number. NAP is essential for businesses wishing to rank well in the local organic search results, because search engines like Google take NAP data into account when determining which companies to show for geographically targeted searches. What can businesses do with their NAP to boost their local search rankings? To start with, make sure that your NAP is...
Categories: SEO
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Wordpress, SEO and All its Benefits

WordPress, SEO and All its Benefits

Wordpress is used as the CMS of choice for millions of websites worldwide. Its powerful performance and ease of use make it an attractive choice for webmasters. An important factor in all websites is how to implement on-site Search Engine Optimisation (SEO). With Wordpress, best-practice SEO is as easy as it will ever be. Out of the box, a fresh Wordpress install will give you access to various...
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