Like or loathe them, Google sits right at the top of the list of best search engines. Formed at the very beginning of the “internet revolution”, it’s a search engine that returns the best results that, thanks to some closely guarded algorithms, ensure what’s presented back is relevant to you.
Nothing is more relevant than results that are local to the person searching, wherever they happen to be.
You’ll notice when you “Google” a shop or restaurant, you’re often presented with a map showing results in your local area. What you might not know, is that this is entirely free – and is a way of advertising your business quickly and easily to people searching. It’s not only for people with something physical to sell, either!
The service is called Google My Business
With it, you get a Business Profile, which is your key to getting your business, products and services highlighted to users not only in search results, but also on Google Maps. Tied in with Google Ads (which is not free but needn’t be expensive, either), your Google Business Profile can be a really powerful and cost-effective way of getting in front of customers. The best part is, you’re getting in front of customers in relevant results. A hairdresser doesn’t want to be included in results for an Indian restaurant or vice versa! The data you enter into your Business Profile helps to prevent this – and ensures maximum exposure to people looking for what your business has to offer.
All you need to get going is a web browser. Simply go to https://www.google.com/business/ and follow the instructions to make sure your business is “on the map”.
When you’re ready to take it a step further, we can help with pushing your results right up the Google rankings using advanced and proven SEO techniques, as well assist in the setup of targeted Google Ads.