Bulk E-mailing Best Practices for Senders

1. Ensure that the "From:" name reflects who is sending the message. In the same vein, the Subject should be a brief summary of what the message is about, and the message body should clearly and succinctly indicate what the offering, service, or product is about. Examples: OK: From: marketing@shoppershandbag.com Subject: Updated catalog for the Christmas season! NOT OK: From: frank@gmail.com...
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