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Google to Remove How-To Rich Results

Google's Decision to Remove How-To Rich Results: What It Means for Small Business SEO In the ever-changing landscape of search engine optimization (SEO), Google's recent announcement about the removal of How-To Rich Results has sent ripples across the digital marketing community. If you're a small business owner relying on these rich results to drive traffic and engagement, you might be wondering...
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Navigating Google’s August 2023 Core Search Update: A Briefing from O’Brien Media

Hey everyone, Chris here, let's talk about this big shake-up in the digital world. So, Google's just rolled out their August 2023 core search update, and trust me, the internet's buzzing. People are either excited, anxious, or a bit of both. So, what's the deal? Let's break it down and get into the nuts and bolts. What's Under the Bonnet of This Update? First off, Google regularly fine-tunes its...
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301 Redirects or 404 Error Pages? – Which are Less Damaging for SEO?

When it comes to managing your website's SEO, understanding the impact of 301 redirects and 404 error pages is crucial. These two elements play distinct roles in how search engines, particularly Google, view and rank your website. Let's delve into the world of website design, error 404, and 301 redirects to determine which one can have a more positive impact on your SEO. Error 404, a term dreaded...
Categories: SEO
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UTM Parameters: Unleashing the Power of Marketing Attribution

In the vast realm of digital marketing, comprehending the effectiveness of your marketing efforts is crucial for success. Enter UTM parameters, the unsung heroes of marketing attribution. In this article, we will delve into the depths of UTM parameters, unravelling what they are and how they can be effectively utilised to gain valuable insights into your marketing campaigns. What are UTM...
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Enhancing SEO with Chat-Based Search and AI: A Game-Changer for Small Businesses

In the fast-paced world of digital marketing, staying ahead of the curve is vital for small businesses seeking to boost their online visibility. The emergence of chat-based search and the integration of artificial intelligence (AI) into search engines like Bing are poised to transform the landscape of search engine optimization (SEO). In this blog post, we'll explore the game-changing potential...
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How to Get Your Website Indexed Faster: A Guide to Quality and Popularity

Key Factors Include Quality & Popularity One of the most important aspects of SEO is getting your website indexed by Google. To rank well in search engine results, your website must first be included in Google's index. But how long does it take for Google to index a new website? And what factors affect the speed of indexing? According to a recent article from Search Engine Journal, the time...
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Why Keeping Your Website Up-to-Date is Crucial for Business Success

In today's digital age, having a website is no longer enough to succeed in the online world. It's essential to keep your website up to date to stay ahead of the competition and reach your target customers. In this blog post, we'll discuss the importance of keeping your website up to date in terms of software and plugin updates and new content for pages and blogs. Software and Plugin Updates The...
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How Google’s Helpful Content Update Will Impact Your Small Business

Google has recently announced an update to their search algorithm, which they call the "helpful content update". This update is aimed at improving the quality of search results by rewarding websites that provide helpful and informative content to users. In this blog post, we will discuss what the update entails and how it will impact small businesses. Firstly, it is important to note that this...
Categories: SEO
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Why Your Website Needs Fresh Content: Improving SEO and Engagement

In today's digital age, having a website for your business is crucial for reaching your target audience and driving growth. However, simply having a website is not enough. To remain competitive and maintain visibility in search engine results, it is essential to regularly update your website with fresh content and ensure that existing content is updated as your business evolves. In this blog...
Categories: SEO
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Understanding SEO (Search Engine Optimisation) Jargon

Especially for those outside the SEO industry, Search Engine Optimisation, or SEO, can seem like a jargon-filled techie topic. You may have heard of SEO and optimising your website, but you don't want to talk to an expert about it, just because it's confusing!  Nevertheless, SEO is as simple as it sounds, optimizing your website so that search engines will favor it and rank it higher than...
Categories: SEO
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