Vanity metrics vs Actionable metrics – an eCommerce example

Vanity metrics are the numbers make you feel good but can also seriously mislead. Actionable metrics, on the other hand, help you react and take action. Let’s take an online store as an example... Typical vanity metrics: Total signups or total active users: That will automatically rise over time, almost entirely unrelated to what you do. Time spent on product site / number of pages and hits: If...
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