Traffic from Google Search App showing in website analytics

Over the past few weeks we've noticed an increasing number of visits to websites at use our website analytics service, along with visitors to websites that use Google Analytics, showing up with a referring website (referrer) of "com.google.android.googlequicksearchbox" - while this may seem a bit cryptic it's not spam or other suspicious traffic and is in fact shown for visitors coming to your website from Google's Android Search App.

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