As we move into summer, customer behaviour changes – and so do the types of services people are searching for online. Whether it’s booking a weekend getaway, finding summer holiday clubs, refreshing garden spaces, or hiring wedding services, small businesses have a huge opportunity to capture this seasonal demand.
At O’Brien Media, we know that preparing your website and SEO strategy early is critical to standing out from the competition and making the most of the summer surge in online activity.
Seasonal Services and Businesses Customers Are Searching For
As the weather warms up and people start planning their summer activities, there’s a sharp increase in online searches for seasonal services. If your website isn’t optimised and visible, potential customers could end up finding your competitors instead.
Here are some of the key industries and services seeing a surge in demand:
🏡 Home and Garden Services
- Garden designers and landscapers
- Outdoor furniture and garden centres
- Driveway and patio installers
- Painters, decorators, and home improvement specialists
Top tip: Now’s the time to showcase your completed projects, offer free consultations, and highlight any seasonal promotions.
📅 Event Planning and Wedding Services
- Wedding venues, photographers, and caterers
- Marquee hire and outdoor event specialists
- Florists and decor companies
- DJ and entertainment services
Top tip: Create landing pages targeting summer weddings, outdoor ceremonies, and corporate events to capture relevant search traffic.
🧑🎓 Kids’ Summer Activities
- Summer holiday camps and childcare services
- Tutoring services and learning workshops
- Sports clubs, swimming lessons, and adventure camps
Top tip: Promote early bird booking discounts and showcase safety measures for peace of mind.
🍽️ Hospitality and Tourism
- Pubs, cafes, and restaurants with outdoor seating
- Hotels, B&Bs, and holiday rentals
- Guided tours, day trips, and local attractions
Top tip: Optimise for “near me” searches and create Google My Business posts about outdoor spaces, new menus, and events.
🛍️ Seasonal Retail and Fashion
- Swimwear, activewear, and outdoor clothing
- Sports equipment (bikes, paddleboards, camping gear)
- Gifts for Father’s Day and graduation season
Top tip: Ensure your ecommerce site is SEO-optimised for seasonal products and push limited-time offers across social media.
🧘♀️ Fitness, Health, and Wellness
- Personal training, boot camps, and yoga classes
- Spa days and wellness retreats
- Nutritionists and lifestyle coaching
Top tip: Share transformation stories, tips for staying fit over summer, and early summer programme launches.
Why Optimising Your Website and SEO Early Matters
Summer is a competitive time. Acting now gives your SEO strategy time to gain traction, which is vital because SEO improvements don’t deliver overnight results. Google’s algorithm needs time to recognise your updates and adjust your rankings.
Updating your website now also ensures:
- Faster site speeds (critical for mobile users in the summer months)
- Improved mobile usability (when more people are browsing on the go)
- Fresh content that connects with seasonal needs
- Higher visibility for location-based searches (“cafes near me”, “gardeners in Swindon”, etc.)
Businesses that start early will be in a much stronger position when customers start actively booking, buying, and browsing.
How O’Brien Media Can Help
At O’Brien Media, we’re here to help you get your website and digital marketing ready for a successful summer. Our services include:
- Website Design and Development: Refresh your existing site or create a new mobile-optimised, fast, and beautiful website.
- SEO Services: Increase your search rankings with our expert SEO packages, perfect for small businesses.
- Local SEO Optimisation: Get found by customers searching in your area with Google My Business enhancements and location-targeted strategies.
- Social Media Marketing: Build your summer campaigns with strategic posting schedules, promotions, and audience engagement.
- Content Creation: From blog posts to landing pages, we’ll craft content that resonates with your audience and boosts your SEO performance.
- Email and SMS Marketing: Stay connected with your customers through newsletters, promotions, and instant text alerts.
Don’t Wait – Summer Will Be Here Before You Know It!
The businesses that prepare now will reap the rewards during the busiest months of the year. Whether you’re running a garden centre, a wedding planning service, a local restaurant, or a summer camp, optimising your website and SEO now will help you bring in more enquiries, more bookings, and more sales.
Let’s get your business ready for summer success!
☎️ Call us on 01793 239239
📧 Email us at hello@obrienmedia.co.uk