Gardener trimming hedge with shears in a bright outdoor setting

How SEO benefits builders, and gardening businesses

Andrei Ghimpu April 10, 2025 0 Comments

Hello there! Today we're diving into the not-so-mysterious world of SEO and how it boosts businesses like builders and gardening businesses. Have you ever wondered how your competitor is raking in customers while you're waiting for the phone to ring? 📞 Well, I might have the answer, and it's simpler than you think! This article explores the magic wand that is Search Engine Optimization (SEO),...

Person using a laptop while reading Braille with one hand, highlighting accessibility

Google Says the Disavow Tool Isn’t for Routine Use

Andrei Ghimpu April 09, 2025 0 Comments

Here’s What You Need to Know If you’re regularly disavowing links as part of your SEO maintenance checklist – Google says you might be wasting your time. At the recent Search Central Live event in New York, Google’s John Mueller clarified the role of the Disavow Tool during a Q&A session, and his comments might surprise some in the SEO community. In short: for most website owners, the...

Google on a screen behind a smartphone also displaying the Google search screen

Google’s March 2025 Core Algorithm Update: Early Indications

Chris Grant (he/him) March 24, 2025 0 Comments

Google’s March 2025 Core Algorithm Update: What It Means for Your Website and How to Stay Ahead Google has officially started rolling out its March 2025 Core Algorithm Update, the first major update to its search ranking systems this year. Announced on 13th March, the rollout is expected to take around two weeks to complete. As with previous core updates, this one brings broad changes aimed at...

Google’s 2025 Core Algorithm Update: SEO Strategies to Stay on Top

Chris Grant (he/him) March 14, 2025 0 Comments

Google’s March 2025 Core Algorithm Update: What You Need to Know Google has officially started rolling out its March 2025 Core Algorithm Update, and website owners, digital marketers, and SEO professionals are already seeing significant changes in search rankings. This latest update focuses on improving search quality, reducing low-quality content, and refining Google's ability to understand...

Person holding a smartphone with the ChatGPT interface open

SearchGPT vs. Google: What Small Businesses Need to Know

Andrei Ghimpu March 01, 2025 0 Comments

As SearchGPT emerges as a new player in the search engine landscape, small businesses need to understand how it compares to the industry giant, Google. SearchGPT, developed by OpenAI, is designed to provide conversational, context-aware search experiences. It integrates real-time data with generative AI, offering a more interactive and dynamic search process. What is SearchGPT? SearchGPT is...

View of illuminated Google sign in one of Google's offices, viewed through a window grid

Google Indexing Rates on the Rise – What It Means for Your Website’s SEO

Chris Grant (he/him) February 27, 2025 0 Comments

In the fast-paced world of SEO, Google’s indexing trends can make or break your content strategy. Recently, research by IndexCheckr highlighted a positive shift: Google’s indexing rates are improving. However, despite this progress, a significant number of pages still go unindexed or face deindexing over time, particularly affecting SEO-focused websites. What the Data Says The study reveals...

Why SEO is Crucial for Small Businesses in Swindon

Jenny O'Brien February 23, 2025 0 Comments

In today’s fast-paced digital world, having a compelling online presence is not just an option but a necessity for small businesses in Swindon. Whether you’re a local café, a boutique retail shop, or a professional service provider, your potential customers are likely searching for your products or services online. This is where Search Engine Optimisation (SEO) comes into play. SEO is the...

Google homepage on the screen under a magnifying glass.

SEO Tools Go Dark After Google’s January Updates – What Happened?

Chris Grant (he/him) January 18, 2025 0 Comments

On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals. The Incident Unfolds During these two days, several popular SEO platforms, including rank and...

Reflections on Google’s Activities during 20204: O’Brien Media’s Take

Andrei Ghimpu January 06, 2025 0 Comments

Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients. Below, we’ve pulled together our key observations and advice from our discussions about...

JavaScript code displayed on a screen, highlighting syntax and structure

Google’s December 2024 Updates: What You Need to Know

Chris Grant (he/him) December 30, 2024 0 Comments

Google’s December 2024 Updates: What You Need to Know Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes. These updates include adjustments to the Helpful Content System and the December 2024 Spam Update, both of which aim to improve search result quality and combat low-value...

SEO