Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients. Below, we’ve pulled together our key observations and advice from our discussions about...

Google’s December 2024 Updates: What You Need to Know Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes. These updates include adjustments to the Helpful Content System and the December 2024 Spam Update, both of which aim to improve search result quality and combat low-value...

As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024. Recently detailed in Search Engine Journal’s article, this update signals Google’s ongoing commitment to ensuring that its search results remain trustworthy and relevant. For businesses and website owners, understanding what this means for SEO is essential to...

On 12th November 2024, Google began rolling out its latest core algorithm update, aiming to improve the relevance and quality of search results. As with previous updates, this change brings significant implications for website owners, marketers, and content creators. In this post we break down what this update involves and how businesses, including those working with O'Brien Media, can adjust to...

In the realm of search engine optimisation (SEO), heading tags (H1, H2, H3, etc.) have often been highlighted as essential elements for both user experience and boosting rankings. However, a recent clarification from Google has offered some valuable insight into their actual influence on search rankings. Google’s View on Heading Tags and Rankings Google’s Search Advocate, John Mueller,...