At O’Brien Media, we’re always exploring how search trends impact our clients’ online visibility. In this article, we’ll break down Microsoft’s recent advice on AI-optimised websites and explain what it means for SEO — and how your business can adapt.
In 2025, local SEO is crucial for Swindon SMEs aiming to dominate Google Maps and attract high-intent customers. By optimising Google Business Profiles with accurate details, engaging photos, and consistent reviews, alongside a well-structured, fast, and mobile-friendly website, businesses can outra…
With AI assistants like Microsoft Copilot and ChatGPT now acting as virtual gatekeepers, businesses must optimise their websites so these systems can understand and trust their content. Those who adapt early will secure a prime position in this new era of AI-driven recommendations.
Local SEO helps your business show up when someone searches “near me” or “in Swindon”, especially in the Google Map Pack. At O’Brien Media, we design, build, host, and support websites that don’t just look the part — they’re built to be found by local customers.
Hashtags aren’t driving discovery in the way they once did. Instead, Instagram has become more like a search engine — one that rewards well-optimised content, clear profile information, and above all, authenticity.
Google has flagged a common lazy-loading mistake that could impact your site’s SEO—find out how to optimise image loading for faster performance and better rankings.
IndexNow is a lightweight, open protocol that lets websites proactively ping participating search engines the moment a page is added, updated, redirected, or deleted.
While keyword-heavy domains might seem like a smart shortcut to boost local SEO rankings, Google’s John Mueller cautions that they often cause businesses to blend in rather than stand out.
As a solo entrepreneur or one-person business, you wear every hat—from finance to customer support. SEO can feel like just another chore that never pays off. Before you give up, consider this: it’s often the way SEO is set up, not your lack of skill, that holds you back.
There’s an SEO myth that naming your CSS classes after your target keywords will give your pages a rankings boost. In this post we split the fact from the fiction.
