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The O’Brien Media Digital Insider Blog

Amazon Shopping app icon shown on a smartphone screen
Amazon Sellers
Jenny O'Brien

The £19.99 Pricing Dilemma: How a Penny Could Be Costing Your Amazon Sales

In the competitive world of Amazon UK, pricing strategies can significantly impact a seller’s success. A common tactic is charm pricing—setting prices just below a round number, such as £19.99 instead of £20. While this approach traditionally appeals to consumers by making prices seem lower, it may inadvertently hinder sales due to Amazon’s delivery policies and consumer purchasing behaviours.

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Gogle on a screen behind a smartphone also displaying the Google search screen
Find out the latest news from Google
Chris Grant (he/him)

Google’s March 2025 Core Algorithm Update: Early Indications

Announced on 13th March, the rollout is expected to take around two weeks to complete. As with previous core updates, this one brings broad changes aimed at improving how Google assesses content to provide users with the most helpful and relevant results.

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An Electrician Repairing the AC Power Plugs and Sockets
Business
Chris Grant (he/him)

Why Every Tradesperson in Swindon Needs a Website in 2025

In today’s digital world, having a website is no longer a luxury—it’s a necessity, even for tradespeople. Whether you’re a plumber, electrician, builder, or decorator in Swindon, having a professional online presence can make all the difference in securing more clients and growing your business.

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