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The O’Brien Media
Insider Blog

Ecommerce
Chris Grant

Did you know that 90% of UK shoppers use Amazon? Three top marketplace trends for 2020

Recent research discovered that 90% of UK shoppers use Amazon with over 40% accessing its Prime subscription service. On top of this staggering stat, one-fifth of Amazon shoppers use the service once a week. Yet the dominance of marketplace shopping extends far beyond Amazon. Last year, $1.66 trillion was spent globally on the top 100 online marketplaces. But it’s not just sales volume that’s exciting about online marketplaces. They are a hotbed of innovation and leading e-commerce best practices across all markets.

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Brexit
Chris Grant

You should include this information in your emails to be GDPR compliant

Prompted by the GDPR and its headline-grabbing fines, businesses have worked hard to ensure that they have a proper legal basis for their email marketing. This usually means consent from users, although in some circumstances “legitimate interests” may also be an option. In addition to establishing a proper basis for marketing under the GDPR, businesses should include certain other information in their emails.

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Social Media
Chris Grant

Instagram to start removing likes on certain accounts

A few weeks ago, Instagram announced that it was going to start removing likes on certain accounts in attempts to “depressurize” the app. Some people (like Nicki Minaj) say they’ll stop posting to Instagram if likes go away, and Instagram users had mixed feelings.

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