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The O’Brien Media
Insider Blog

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Email
Chris Grant

5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it’s day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses that send you these details know that email marketing is still as powerful and effective today as it was 10-20 years ago.

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GDPR
Chris Grant

New ICO GDPR guidance: Passwords and encryption in online services and websites

The latest guidence from the ICO (Information Commissioner’s Office) could be relevent to anyone operating a website that allows users to log in, whether it’s staff, volunteers, customers, or the general public. Although the GDPR does not say anything specific about passwords, you are required to process personal data securely by means of appropriate technical and organisational measures.

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Chris Grant

Cyber criminals send victims their own passwords in Bitcoin blackmail scam

Cyber criminals are attempting to blackmail unsuspecting victims by claiming to have used the victims’ password to install spying malware on the victims’ computer. The criminals claim they’ve recorded videos of the victim watching adult material by activating their webcam when they visit these websites. What makes this scam so convincing is that the email usually includes a genuine password the victim has used for one of their online accounts.

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Chris Grant

WordPress 5.0 due for release on Nov 19th (what to do to prepare)

WordPress 5.0 is still software in development, so we don’t recommend you run it on a production site, but it’s advisable to test your site with the new version to make sure there are no issues and to allow time to fix anything that does go wrong. Please contact us if you need your website tested with WordPress 5 and we’ll be happy to take a look and provide an estimate for testing.

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Google Search
Chris Grant

Using local SEO to target customers in your area

If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your area, you should start focusing on your local search rankings.

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Chris Grant

How to keep the cyber-criminals out

Cyber-criminals use weaknesses in software and apps to attack your devices and steal your identity. Software updates are designed to fix these weaknesses and installing them as soon as possible will keep your devices & data secure.

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