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The O’Brien Media
Insider Blog

WordPress buys Tumblr for “less than $3m”, down from $1.1b in 2013

Sarah Krouse reports that Automattic, the company behind WordPress, is buying Tumblr from Verizon. Tumblr was (and still is for the most part) the blogging service of choice for millions of young people, but floundered after being sold to AOL Yahoo and subsequently cleansed of advertiser-unfriendly material (i.e. smut) when Yahoo was itself sold to Verizon.


Redirect Old Domain to New Domain via .htaccess

When you migrate a site from one domain to another, it is very important that you don’t break all the links that you built to your old domain. Proper redirection of all the pages on the old domain to the same location on the new domain will ensure that visitors to the old domain will end up in the right place.  A failure to redirect will result in a loss of visitors as well as search engine rankings.


Malicious plugin found to be being used to encrypt WordPress posts

Recently a new customer came to us needing their website cleaned up after a hack, as part of the cleanup we found an interesting little malicious WordPress plugin, called “WP Security”, that was being used to encrypt blog post content. The website owner complained of a newly installed and activated plugin on their website that was rendering their original content unreadable.

Is your website homepage leaky?

Your home page is frequently the first web page someone engages with. It sets the tone for the rest of your website and is often a potential customer’s first impression of your company—and we all know first impressions matter.


Leading by example, some SEO & design changes to our blog

You may have noticed if you’re a regular visitor to the O’Brien Media Insider blog, that we’ve made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it’s best to keep duplicates to a minimum‏.

Customer Service

Guiding twitter users from a public Tweet to a private conversation

Find out how to create a link that will allow you to direct people from a public Tweet into a (private conversation) Direct Message. Twitter will turn that simple URL into a link with a clear call to action that guides a user straight into composing a new Direct Message.


Wishlists let customers tell you what they want to buy from your store

Wishlists are one of the few instances in eCommerce when customers tell you exactly what they want — but don’t yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool.

Here are our top 5 ways to turn customer wishlists into sales and increase average order value in the process…


You can no longer turn off “Related Videos” when embedding a video from YouTube

According to their official statement, YouTube feels “Titles, channel information, and related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms”.

So, YouTube considers related videos an important part of their core experience and that enabling related videos on embedded clips maintains “consistency”.