Email authentication is the process of verifying that an email is actually from the sender it claims to be from, and that the email has not been altered or tampered with during transmission. This is important because email is a common target for phishing attacks and other forms of fraud, and it can be difficult for recipients to tell the difference between a legitimate email and a fake one.
To address this issue, email authentication methods such as SPF, DKIM, and DMARC have been developed.
SPF (Sender Policy Framework) is a simple DNS-based mechanism that allows domain owners to specify which servers are authorized to send email on their behalf.
DKIM (DomainKeys Identified Mail) is a more advanced mechanism that uses digital signatures to verify that the message has not been altered during transmission.
DMARC (Domain-based Message Authentication, Reporting and Conformance) is a policy framework that helps domain owners and email providers work together to better protect email users from fraudulent messages.
Implementing these authentication methods on your domain can help improve your email deliverability, as well as protect your brand reputation and reduce the risk of your emails being marked as spam or rejected altogether. This is especially important if you rely on email for business communications, marketing, or sales.
At O’Brien Media, we offer domain authentication services to help businesses ensure that their emails are delivered to the intended recipients. Our team of experts can help you set up SPF, DKIM, and DMARC records on your domain, as well as monitor and report on your email authentication status. This can help you stay ahead of the latest email authentication requirements and ensure that your emails are reaching their destination.
In summary, email authentication is a critical component of email security and can have a significant impact on your business. By implementing SPF, DKIM, and DMARC on your domain and keeping up with the latest email authentication requirements, you can improve your email deliverability and protect your brand reputation. Contact O’Brien Media today to learn more about how we can help your business stay secure and ahead of the game.
Read more: Google Requiring Domain Authentication for Senders to Gmail from November 2022 (via Google)