Are you prepared for new Gmail sender requirements? Here’s what you need to know.

Are you a business owner who sends emails to personal Gmail accounts? If so, you need to be aware of the new Gmail sender requirements that will be implemented in November 2022. This means that all new senders who send email to personal Gmail accounts must set up either SPF or DKIM. 

Google will perform random checks on new sender messages to personal Gmail accounts to verify they are authenticated. Messages without at least one of these authentication methods will be rejected or marked as spam.

But what does this mean for your business? Well, if you don’t want your emails to end up in the spam folder or be rejected altogether, you need to make sure your domain’s SPF, DKIM, and DMARC records are updated or added. This will ensure that your emails continue to be delivered not only to Gmail and Google G Suite customers, but also to other email providers such as Outlook.com, Hotmail, and Yahoo! Mail. 

At O’Brien Media, we understand that keeping up with the latest email authentication requirements can be overwhelming. That’s why we offer domain authentication services to ensure that your emails are delivered to the intended recipients. 

Our team of experts can help you update or add SPF, DKIM, and DMARC records to your domain, so you can rest easy knowing that your emails are reaching their destination.

Don’t risk losing customers or potential business opportunities. Keep your emails out of the spam folder and ensure their delivery by opting in to the new Gmail sender requirements and contacting O’Brien Media to update your domain’s authentication records. 

Contact us today to learn more about how we can help your business stay ahead of the game when it comes to getting your email messages to their receipients first time, every time.