The start of a new year is the perfect time to plan and refresh your social media strategy. Social media is a vital tool for small businesses to stay connected with their audience, build relationships, and remain visible in a competitive market. In January, take the opportunity to engage with your followers by creating meaningful, interactive content that helps set the tone for the year ahead.
Keeping your audience engaged ensures they remember your brand and stay loyal to your business. Here are some ideas to make your social media pop this month:
- January 4: National Trivia Day Engage your followers by sharing industry-related trivia or fun facts about your business. Encourage your audience to share their own trivia in the comments for added engagement.
- Example Tweet: “Did you know? The UK is home to over 30 UNESCO World Heritage Sites. What trivia can you share today? #NationalTriviaDay”
- Instagram Post Idea: Share a carousel of fun trivia related to your industry with engaging visuals and captions.
- January 15: National Hat Day Showcase your team wearing creative hats, or run a contest encouraging followers to share pictures of their favourite hats. You can even tie it back to your brand by offering a prize.
- Example Tweet: “It’s #NationalHatDay! Show us your best hats and tag us for a chance to win a special prize! 🎩”
- Instagram Post Idea: Post a reel featuring your team members trying on quirky hats with a fun soundtrack.
- January 17: Ditch Your Resolution Day Share a light-hearted post discussing common resolutions in your industry and tips for staying motivated or embracing a fresh start.
- Example Tweet: “New Year resolutions gone already? You’re not alone! Let’s focus on progress, not perfection. #DitchYourResolutionDay”
- Instagram Post Idea: Create a humorous post showing the most common resolutions and how your team is tackling (or abandoning) them.
- January 20: Blue Monday Brighten up the “saddest day of the year” by sharing motivational content, uplifting stories, or special promotions that bring positivity to your audience.
- Example Tweet: “Feeling the Monday blues? Let’s turn it around! Share something that made you smile today. #BlueMonday”
- Instagram Post Idea: Share a motivational quote or story with bright, cheerful visuals.
O’Brien Media Can Help!
Social media marketing can be challenging, especially when trying to keep up with consistent posting and fresh ideas. At O’Brien Media, we offer tailored social media marketing services to help small businesses like yours connect with their audience and grow their online presence. Get in touch with us today to find out how we can support your business!
Notable Dates in January:
- January 4: National Trivia Day
- January 15: National Hat Day
- January 17: Ditch Your Resolution Day
- January 20: Blue Monday