Facebook have (finally) started to take action on removing fake accounts and associated fake “likes”, reports TechCrunch. This is the tidy-up, announced at the end of August, is a direct response to the sale of “likes”, in violation of Facebook’s T&C’s.
Facebook estimate that this will result in no more than a 1% drop in likes for pages and it’s expected to reduce the number of bogus friend requests and the risk to users of the social network posed by scammers.
To put some real numbers to Facebook’s ditching of junk accounts, Lady Gaga lost just under 32,000 Facebook “fans”, Justin Bieber’s Facebook page dropped by around 18,000 and everybody’s favourite Facebook game, FarmVille, lost over 45,000 “likes”.