Whether you’ve had a full website redesign or a brand new site build, launching your website is a huge milestone. But at O’Brien Media, we like to say that going live is just the beginning.
Once your site is in the hands of real users, we get valuable opportunities to observe how it performs. Are your visitors navigating the site easily? Are your calls-to-action being clicked? Are forms being filled out?
That’s where Microsoft Clarity comes in – a fantastic tool we recommend for every newly launched website. It helps us see exactly how your visitors are interacting with your site and gives us the insights we need to keep things running smoothly and effectively long after launch day.
What is Microsoft Clarity?
Clarity is a free website analytics tool from Microsoft that helps us understand how real users behave on your site. It captures:
- Heatmaps – to see where visitors are clicking and scrolling
- Session recordings – actual user journeys, anonymised for privacy
- Frustration signals – like rage clicks or repeated failed actions
- Device data – so we can spot if there are problems on mobile or certain browsers
It’s 100% GDPR-compliant, doesn’t track personal data, and has no negative impact on your site’s speed or performance.
Why Post-Launch Optimisation is Crucial
Even with all the care and planning that goes into a website build, how people interact with it once it’s live often brings up things we didn’t expect. Users don’t always follow the journey we planned, and even the best designs can benefit from real-world feedback.
Post-launch optimisation helps us respond to real user behaviour, improving performance, conversions, and overall experience based on what people are actually doing on your site – not just what we assumed they’d do.
Our Microsoft Clarity Setup Service
We offer a one-off setup and configuration service for £140. This includes installing Microsoft Clarity on your website and customising it for your setup – whether that’s WordPress, Shopify, BigCommerce or something bespoke.
We’ll ensure sensitive data is masked, key pages are tracked, and everything is configured to give us (and you) the most meaningful insights without compromising user privacy or security.
Clarity as Part of Ongoing Support or SEO Packages
If you’re already on a support or SEO plan with us, we can use some of your existing monthly time allocation to review Clarity data, summarise findings, and suggest or implement changes. It’s a great way to get more value out of your existing service, without adding anything new to your plan.
Alternatively, if you’d like a more proactive and consistent review process, we can add extra time to your monthly package to specifically focus on Clarity insights. We can do this weekly or monthly – depending on how busy your site is – and provide:
- Regular summaries of Clarity data
- Recommendations for layout, content or design improvements
- Implementation of small fixes or tweaks based on findings
This ensures your site is always evolving in response to how visitors use it – and that you’re maximising every opportunity to convert visitors into leads, customers or clients.
Real-World Wins from Clarity
Here are just a few examples of how Clarity has helped some of our customers:
- A service business: We saw that users were clicking on a non-clickable image expecting more info. We turned it into a link and saw a clear increase in contact form submissions.
- A trades website: Heatmaps showed that mobile users weren’t scrolling far enough to see the contact button. We repositioned it higher up and enquiries improved significantly.
- An eCommerce store: Session recordings revealed users were stuck at a specific step in the checkout. After tweaking the form layout, basket completions rose by over 20%.
These insights wouldn’t have been possible without Clarity – and they translated directly into improved results for the businesses involved.
Clarity + SEO = Smarter Optimisation
For SEO clients, Clarity gives us an added layer of insight. It’s not just about ranking – it’s about performance. With Clarity data, we can:
- Fine-tune high-traffic pages for better engagement
- Identify pages with high exit rates and diagnose why
- Spot missed opportunities for internal linking or clearer calls-to-action
- Ensure your site is converting, not just attracting visitors
Adding regular Clarity reviews to your SEO plan helps you get the most from the traffic we’re generating – turning more of your visitors into customers or leads.
Want to See It for Yourself?
If you’re curious, we’re happy to give you access to your Clarity dashboard. It’s visual, straightforward, and gives you a fresh perspective on how people use your site. Or, if you’d prefer us to handle it behind the scenes – we’re more than happy to do that too and keep you updated.
Let’s Get Clarity Working for You
If Clarity isn’t already installed on your site, and you’d like to take advantage of everything it has to offer, just let us know. We’ll get it configured and running for a one-off setup fee of £140.
And if you’re on one of our SEO or support plans, let’s have a chat about how we can use some of your included time to start reviewing Clarity data and making ongoing improvements – or we can look at adding dedicated time each month if you want a more focused approach.
Email us at hello@obrienmedia.co.uk or call 01793 239239 to get started – we’d love to help you keep your website improving long after launch day.
Let’s make sure your website is not just live – but performing at its absolute best.