Whether you’re running email campaigns, social ads, or even influencer collaborations, UTM tracking can help you see exactly what’s working—and what isn’t.
In this article, we will delve into the depths of UTM parameters, unravelling what they are and how they can be effectively utilised to gain valuable insights into your marketing campaigns.
To understand user behaviour and improve your site ranking, analytics is one of the most useful tools! Microsoft has made available their free-to-use analytics product called ‘Clarity’. This blog post will explain the benefits of using Clarity and how you can enable it.
Formerly known as Piwik, Matomo is a full-featured web analytics platform. A key difference to Google Analytics, though, is their approach to data, with its promise of 100% data ownership (data gathered via Google belongs to – and is used by – Google!). Here at O’Brien Media, we hold privacy close to our hearts, so it’s perhaps natural that we recommend Matomo to our clients!
The O’Brien Media Website Analytics Service Agreement has been updated to reflect the requirements of the GDPR.
Over the past few weeks we've noticed an increasing number of visits to websites at use our website analytics service, along with visitors to websites that use Google Analytics, showing up with a referring website (referrer) of "com.google.android.googlequicksearchbox" – while this may seem a bit cryptic it's not spam or other suspicious traffic and is in fact shown for visitors coming to your website from Google's Android Search App.
Hot on the heels of the "Year in review" website statistics email we sent out in January to clients who use our website hosting and analytics platform for their websites that summarised website performance during 2014 we're pleased to launch our new monthly website performance reports.
