Website Analytics

UTM Parameters in 2025: Unleashing the Power of Marketing Attribution

Chris Grant (he/him) January 15, 2025 0 Comments
In 2025, digital marketing is more data-driven than ever. With the rise of privacy-focused platforms, cookie restrictions, and increasing user awareness around data collection, businesses have had to adapt their tracking and attribution methods to ensure accurate campaign performance insights. This makes UTM parameters as essential as ever for marketers. UTM (Urchin Tracking Module) parameters...
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UTM Parameters: Unleashing the Power of Marketing Attribution

Chris Grant (he/him) July 18, 2023 0 Comments
In the vast realm of digital marketing, comprehending the effectiveness of your marketing efforts is crucial for success. Enter UTM parameters, the unsung heroes of marketing attribution. In this article, we will delve into the depths of UTM parameters, unravelling what they are and how they can be effectively utilised to gain valuable insights into your marketing campaigns. What are UTM...
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‘Microsoft Clarity’ now available to use!

Camilo Pires April 26, 2021 0 Comments
To understand user behaviour and improve your site ranking, analytics is one of the most useful tools! Microsoft has made available their free-to-use analytics product called ‘Clarity’ as part of their Webmaster Tools. This blog post will explain the benefits of using Clarity and how you can enable it. Why use Clarity? Easy to Use Microsoft has designed Clarity so that it is able to be used...
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Matomo is a full-featured web analytics platform that rivals Google

Andy Smart August 16, 2020 0 Comments
It’s no surprise, given the prevalence of Google, that many websites – from small blogs to multi-million-pound e-commerce platforms – use Google Analytics, a service that tracks and reports website traffic. There’s no denying it’s an incredibly powerful platform that provides users with real benefits, from gaining an understanding of where visitors are coming from to providing insight...
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The O’Brien Media Website Analytics Service Agreement has been updated

Chris Grant (he/him) June 06, 2018 0 Comments
The O'Brien Media Website Analytics Service Agreement has been updated to reflect the requirements of the GDPR. You can access the Website Analytics Service Agreement here, your continued use of the service indicates acceptance of the new service agreement, and the data processing agreement (addendum), which can be read here. We encourage you to read both documents fully so that you understand...
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Traffic from Google Search App showing in website analytics

Chris O'Brien June 19, 2016 0 Comments
Over the past few weeks we've noticed an increasing number of visits to websites at use our website analytics service, along with visitors to websites that use Google Analytics, showing up with a referring website (referrer) of "com.google.android.googlequicksearchbox" - while this may seem a bit cryptic it's not spam or other suspicious traffic and is in fact shown for visitors coming to your...
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Keeping our customers informed with our new monthly website performance reports

Chris O'Brien February 02, 2015 0 Comments
Hot on the heels of the "Year in review" website statistics email we sent out in January to clients who use our website hosting and analytics platform for their websites that summarised website performance during 2014 we're pleased to launch our new monthly website performance reports. Website analytics allow you to track the effectiveness - and usefulness - of your website. The new website...
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