Are your visitors navigating the site easily? Are your calls-to-action being clicked? Are forms being filled out? That’s where Microsoft Clarity comes in – a fantastic tool we recommend for every newly launched website.
Whether you’re running email campaigns, social ads, or even influencer collaborations, UTM tracking can help you see exactly what’s working—and what isn’t.
In this article, we will delve into the depths of UTM parameters, unravelling what they are and how they can be effectively utilised to gain valuable insights into your marketing campaigns.
To understand user behaviour and improve your site ranking, analytics is one of the most useful tools! Microsoft has made available their free-to-use analytics product called ‘Clarity’. This blog post will explain the benefits of using Clarity and how you can enable it.
Formerly known as Piwik, Matomo is a full-featured web analytics platform. A key difference to Google Analytics, though, is their approach to data, with its promise of 100% data ownership (data gathered via Google belongs to – and is used by – Google!). Here at O’Brien Media, we hold privacy close to our hearts, so it’s perhaps natural that we recommend Matomo to our clients!
The O’Brien Media Website Analytics Service Agreement has been updated to reflect the requirements of the GDPR.
