With the impact of Coronavirus being felt especially on small businesses, the self-employed, and freelancers, it’s more important than ever to ensure you bring in a steady stream of customers to your small business if you can operate remotely.
Over the weekend, when people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others.
Google makes changes to make Review Rich Results more helpful
Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles.
There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if
Voice search isn’t going to go away. In fact, it’s expected to increase in popularity. According to predictions by ComScore, 50% of all searches by 2020 will be voice. Optimising your website for voice search won’t be easy, as the keywords you use will be different to the ones you use now.
If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your area, you should start focusing on your local search rankings.
Google have confirmed that the “Speed Update,” as they’re calling it, is now a ranking factor for mobile searches: People want to be able to find
While Google has recently been showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters).
Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on
