Google has officially started rolling out its March 2025 Core Algorithm Update, and website owners, digital marketers, and SEO professionals are already seeing significant changes in search rankings.
As SearchGPT emerges as a new player in the search engine landscape, small businesses need to understand how it compares to the industry giant, Google.
Recently, research by IndexCheckr highlighted a positive shift: Google’s indexing rates are improving. However, despite this progress, a significant number of pages still go unindexed or face deindexing over time, particularly affecting SEO-focused websites.
Whether you’re a local café, a boutique retail shop, or a professional service provider, your potential customers are likely searching for your products or services online.
On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals.
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients.
