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This Cookie Policy explains how O’Brien Media uses cookies and similar technologies on our website.
O’Brien Media is a trading name of Pembroke Digital Limited. Our website address is https://obrienmedia.co.uk.
We use cookies to keep our website working properly, understand how people use it, improve our services, remember your choices, and, where you give permission, support advertising and marketing activity.
This policy should be read alongside our Privacy Policy.
What are cookies?
Cookies are small text files that are placed on your device when you visit a website. They help websites remember information about your visit, such as your preferences, whether you are logged in, or how you move around the site.
Similar technologies can also be used for related purposes. These include tracking pixels, scripts, tags, local storage, embedded content and other tools that store information on your device or access information from it.
The law that applies
Our use of cookies and similar technologies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and changes introduced by the Data (Use and Access) Act 2025 (DUAA).
In general:
- we can use cookies that are strictly necessary for the website to work without asking for consent;
- we can use certain first-party statistical analytics cookies without prior consent where they are used only to produce aggregate statistics to improve the website, and where we provide clear information and a simple way to object;
- we ask for consent before setting non-essential cookies used for advertising, marketing, tracking, profiling, embedded media, or similar purposes;
- you can withdraw or change your consent at any time.
How we use cookies
We use cookies and similar technologies for the following purposes.
Strictly necessary cookies
These cookies are needed for the website to function. They may be used for security, load balancing, remembering your cookie choices, checking whether your browser accepts cookies, or keeping logged-in users signed in.
These cookies are always active and cannot be switched off through our cookie settings panel. You can block them in your browser, but parts of the website may stop working correctly.
First-party statistical analytics
We use self-hosted Matomo analytics (hosted on our own server at metrics.obrienmedia.uk) to understand how people use our website. This helps us see things like which pages are visited, how people move around the site, what devices and browsers are used, and whether parts of the site need improving.
Our first-party analytics are used to create statistical information about the use of our website so that we can improve it. The information is not used to show you adverts, build a marketing profile, or track you across other websites.
These analytics are enabled by default under the statistical purposes exception in PECR, as amended by the Data (Use and Access) Act 2025. You can object to this at any time using our cookie settings panel.
Functional cookies
Functional cookies help us provide enhanced features or remember choices you have made. We do not currently use any.
Where these cookies are not strictly necessary, we only set them with your consent.
Advertising and marketing cookies
Advertising and marketing cookies help measure the effectiveness of adverts, understand whether someone has arrived from an advert, or show relevant adverts on other platforms.
These cookies are not essential and are only set where you give consent.
Tracking pixels and marketing automation
We may use tracking pixels or scripts from marketing tools, such as Brevo, to measure campaign performance and understand how people interact with our website after receiving or clicking on marketing communications.
Where this involves tracking a visitor, linking website activity to a marketing contact, or supporting marketing automation, we only use it with your consent.
Embedded media and third-party content
Some pages may include embedded content from third-party services, such as videos, maps, social media posts, forms or other external tools.
Embedded content can behave as if you visited the third-party website directly. The provider may set its own cookies or collect information about your device, browser, IP address and interaction with the content.
Where embedded content would set non-essential cookies or access information on your device, we will either ask for consent before loading it or use a privacy-friendly setup where available.
Cookies in use on our website
The following cookies may be set by our website.
Strictly necessary
Required for the website to function (e.g. security and remembering your cookie choices). These are always active and cannot be switched off.
These cookies are strictly necessary and are always active.
| Cookie name / prefix | Provider | Duration | Purpose |
|---|---|---|---|
obm_consent | This website | 180 days | Stores your cookie choices (which categories you allowed and when) so we do not need to ask again on every visit. |
CraftSessionId, CRAFT_CSRF_TOKEN | This website (Craft CMS) | Session | Keep the website secure and, for our team, keep logged-in editors signed in. Visitors are not normally given these cookies. |
__cf_bm | Cloudflare | 30 minutes | Where the website is served through Cloudflare, distinguishes human visitors from bots to protect the site against malicious traffic. |
cf_clearance | Cloudflare | 1 year | Where the website is served through Cloudflare, records that you have passed a security check so you are not challenged repeatedly. |
Functional
Functional cookies enable enhanced features or remember choices you have made. We do not currently set any functional cookies beyond those that are strictly necessary. If that changes we will list them here and only set them with your consent.
Analytics (first-party)
First-party analytics set on this website’s own domain to measure and improve the site (e.g. self-hosted Matomo). The data stays with this site and is not shared with a third party.
These cookies are set automatically to help us run and improve the site. You can opt out at any time using Cookie settings.
| Cookie name / prefix | Provider | Duration | Purpose |
|---|---|---|---|
_pk_id.* | Matomo (self-hosted, first-party) | 13 months | Stores a unique, pseudonymous visitor ID so our Matomo analytics (hosted on our own server at metrics.obrienmedia.uk) can measure how the site is used. |
_pk_ses.* | Matomo (self-hosted, first-party) | 30 minutes | Short-lived cookie that groups the actions of a single visit together. |
_pk_ref.* | Matomo (self-hosted, first-party) | 6 months | Remembers how you originally arrived at the site (the referring source). |
MATOMO_SESSID | Matomo (self-hosted, first-party) | Session | Temporary session cookie Matomo sets during certain actions (such as the opt-out form). It expires when you close your browser. |
Advertising
Used to measure the effectiveness of our advertising and, with your consent, to show you relevant adverts on other platforms. We use the Meta Pixel (Facebook and Instagram) and Google Ads conversion tracking.
These cookies are only set after you give consent, and you can withdraw it at any time using Cookie settings.
| Cookie name / prefix | Provider | Duration | Purpose |
|---|---|---|---|
_fbp | Meta (Facebook) | 3 months | Set by the Meta Pixel to identify your browser for advertising and campaign measurement. |
_fbc | Meta (Facebook) | 3 months | Stores the last Facebook advert click that brought you to this website. |
_gcl_au | Google Ads | 3 months | Used by Google Ads to measure how people go on to contact us after clicking an advert. |
_gcl_aw | Google Ads | 3 months | Stores advert click information so Google Ads can attribute enquiries to the advert. Only set if you arrive from a Google advert. |
Embedded media
We do not currently embed third-party content such as videos, maps or social media posts. If we do in future, any provider that sets non-essential cookies will be listed here and will only load with your consent.
Tracking pixels
Brevo tracking is used to measure campaign performance and to link on-site activity to a marketing contact for email marketing automation.
These cookies are only set after you give consent, and you can withdraw it at any time using Cookie settings.
| Cookie name / prefix | Provider | Duration | Purpose |
|---|---|---|---|
visitor_id | Brevo (first-party) | ~1 year | Set by the Brevo tracker to identify your browser and link your on-site activity (pages viewed, forms submitted) to your Brevo contact for marketing automation. Set on this website’s own domain (first-party). |
sib_cuid | Brevo (first-party) | 1 year | Stores a unique visit ID so Brevo can recognise returning visitors across sessions and attribute their activity for marketing automation. Set on this website’s own domain (first-party). |
sib_* | Brevo (first-party) | Varies | Other helper cookies the Brevo SDK may set (prefixed “sib_”) to support on-site tracking and automation. Set on this website’s own domain (first-party). |
Essential cookies will remain active because they are needed for the website to work.
You can reopen the cookie settings panel at any time by selecting “Cookie settings” in the footer of our website. If you switch a category off, we stop using it straight away and remove the related cookies from your browser where we can.
Changing browser settings
You can also control cookies through your browser settings. Most browsers allow you to block cookies, delete cookies, or receive a warning before a cookie is stored.
Blocking all cookies may affect how our website works. Some features may not function properly if strictly necessary cookies are disabled.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the law, guidance, technology, or the cookies and similar technologies used on our website.
Where we make significant changes to the way we use non-essential cookies or similar technologies, we may ask you to review your cookie choices again.
Contact us
If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact our Data Protection Coordinator: