Our Approach to AI at O’Brien Media (AI Usage Policy)

How we use AI at O’Brien Media

Artificial Intelligence (AI) is changing the way many businesses operate—offering new opportunities to automate tasks, improve insights, and work smarter. While it’s a growing part of modern digital services, we know it also raises questions around security, reliability, and fairness.

At O’Brien Media, we take a thoughtful and transparent approach to how we use AI. That means:

• We only use AI where it makes sense—to enhance how we work and deliver better outcomes for our clients.

• We work directly with our own tech stack—and where we use third-party services, we carefully assess how those tools use AI before incorporating them into our operations.

• We follow best practice—including the UK Government’s voluntary Code of Practice for the Cyber Security of AI, to help ensure secure and ethical use of these technologies.

• We protect your data—any AI tools we use are managed in line with our existing commitment to privacy, security, and transparency.

• We keep humans at the heart of everything—AI will only ever support and enhance the service we provide, never replace the experience and creativity of our team.

We’re excited by the possibilities of AI, but always with a focus on what’s best for our clients and their goals.

If you’d like to know more about how we use AI or have any questions, just drop us a message at [email protected].