It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? . Here are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.
Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term.
Users who are not well-versed in Google’s mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are actually quite intentional. While occasionally inconvenient for users, these search results variations can prove much more problematic for businesses and marketers.
Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn or other social media sites that filter out to the various search engines.
A search engine's primary aim is to provide high-quality, relevant content to searchers. Search engines, such as Google, judge quality in large part by how frequently a URL is seen throughout the internet, and as more web communication has moved to social media, Google and other search providers have integrated social signals as a ranking signal.
In this article I'll cover my top 10 actionable tips to help small businesses and organisations improve on their SEO efforts in 2017. So continue reading and find out how to give your website an SEO boost!
Have you ever wanted to check your Google search results page ranking? Or find out who is also ranking for your chosen keywords? If so our new (and free) SEO toolkit, designed to help you perform heavy keyword and competition research, is for you!
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NAP stands for Name, Address, Phone Number. NAP is essential for businesses wishing to rank well in the local organic search results, because search engines like
WordPress is used as the CMS of choice for millions of websites worldwide. Its powerful performance and ease of use make it an attractive choice
Switching web hosting providers and changing the physical location of the servers powering your site can affect it in a number of ways. One of these is SEO and you site’s position in search engine results. Although many believe that location changes only have a minimal effect on a site’s SEO rankings, here are several points that show how the effects on your search result placement, and thus on the number of visitors to your website, can be significant.
Most people are aware by now that giving the pages on your website human readable names that relate to their content is a must, and helps search engines like Google, Bing and Yahoo index your website content and determine what it's about but spare a few minutes thought to how you use images on your website and reap some SEO rewards.
Google has been saying for a while now that having an SSL Certificate for your website will help it rank better within organic search results. While it won’t give you a huge advantage over your non-secure competitors there is always the possibility that, in the future, Google will give HTTPS secured website a larger boost on search results pages as more sites adopt HTTPS.
