It's nearly been a year since the news that Google will look favourably on websites using SSL security broke so we thought we'd revisit the top benefits of securing your website.
Security is a top priority for Google and its many users – by increasing the effect that HTTPS encrypted sites have on your position in search results Google can protect their users and make shopping on the web a little but safer for everyone. We're also strong advocates of anything that can improve online security so we're 110% behind Google on this one.
So what is HTTPS?
HTTPS is the secure version of HTTP – the way information is sent between your web browser and the website you’re connecting to. The extra "S" stands for "secure" and you’ll often see it, together with a padlock symbol, on banking and e-commerce websites. The main benefit of HTTPS is security but it does have other benefits. It has recently become big news as Google tries to influence webmasters to migrate their sites in the interests of secure Internet browsing.
Why should you secure your website?
Due to the competitive nature of selling online website owners need to make the move to secure their websites ASAP. If you don’t, your competitors will and you run the risk of your customers taking their business elsewhere! You also run the risk of your position in Google search results taking a hit (albeit a small one at this stage) is your website isn't secured.
If you’re an O'Brien Media customer we can take care of installing SSL on your website, just get in touch if you want to know more about costs.