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Posts from The Digital Insider about seo.
Outgrown your website builder, unhappy with your developer or stuck with a site you cannot edit? Here is how a website redesign or migration works, and how to move without losing your Google rankings.
Read moreGoogle updates can cause short-term swings in rankings and traffic, but early figures are rarely the final picture. Here is why it pays to wait, monitor the right data and avoid panic-driven website changes.
Read moreSearch engines, including Google and Bing, are trying to return useful results to people looking for a business they can trust. A website that is clear, honest and genuinely helpful gives them far better signals than one padded out with pages nobody would choose to read.
Read moreGoogle’s latest spam update appears to have hit websites using mass-produced, search-focused AI content. Find out why AI itself is not the problem, what Google is looking for instead, and how to keep your small business website focused on useful, people-first content.
Read moreCloudflare is changing how websites control AI crawlers. For small businesses, the big risk is accidentally blocking Googlebot while trying to block AI training bots. Here’s what website owners need to know.
Read moreGoogle has confirmed that its May 2026 core update is now rolling out, which means some websites may see changes in rankings, impressions, clicks and enquiries while the update works its way through Google’s systems.
Read moreArtificial Intelligence Optimisation, or AIO, helps small business websites become easier for AI tools and search engines to understand, trust and recommend. Here’s what AIO means, why it matters alongside SEO, and how clearer website content can help your business stay visible as search changes.
Read moreGoogle’s March 2026 core update finished rolling out on 8 April after 12 days. If your rankings have shifted, here’s what happened, what it means for your site, and what to do next.
Read moreGoogle Discover works differently from traditional search. Instead of responding to a typed query, it proactively shows users articles and stories based on their interests, browsing behaviour, engagement history, and perceived relevance. That makes it a powerful source of traffic — but also one that depends heavily on Google’s internal ranking systems.
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