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Posts from The Digital Insider about seo.
AI-driven search changes the flow of discovery. Instead of presenting ten blue links, systems increasingly provide a single, synthesised response that references only a small number of sources and brands. Clicks may reduce, but something else increases: brand touchpoints.
Read moreFor years, digital marketing advice has revolved around a simple goal: create content people love, and search engines will reward you. But that relationship is changing.
Read moreWooCommerce has announced an important change coming in WooCommerce 10.5 that affects how product URLs (permalinks) are generated when products belong to multiple categories.
Read moreSearch engines and AI tools are changing how businesses are found online. With AI assistants and evolving search technology, it’s more important than ever that your website is ready to be discovered, understood, and trusted by both people and modern search systems.
Read moreIf you’ve been paying attention to search lately, you’ve probably noticed something different. Google results look less familiar. Answers appear instantly. AI summaries sit at the top of the page. Fewer clicks seem to reach traditional websites.
Read moreAt O’Brien Media, we’re always exploring how search trends impact our clients’ online visibility. In this article, we’ll break down Microsoft’s recent advice on AI-optimised websites and explain what it means for SEO — and how your business can adapt.
Read moreIn 2025, local SEO is crucial for Swindon SMEs aiming to dominate Google Maps and attract high-intent customers. By optimising Google Business Profiles with accurate details, engaging photos, and consistent reviews, alongside a well-structured, fast, and mobile-friendly website, businesses can outra…
Read moreWith AI assistants like Microsoft Copilot and ChatGPT now acting as virtual gatekeepers, businesses must optimise their websites so these systems can understand and trust their content. Those who adapt early will secure a prime position in this new era of AI-driven recommendations.
Read moreLocal SEO helps your business show up when someone searches “near me” or “in Swindon”, especially in the Google Map Pack. At O’Brien Media, we design, build, host, and support websites that don’t just look the part — they’re built to be found by local customers.
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