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Posts from The Digital Insider about email marketing.
But when delivery slips, it’s rarely obvious at first. Messages start landing in spam, confirmations go missing, or follow-ups don’t get replies. One of the biggest drivers behind that is your sender reputation – the trust signals mailbox providers (especially Gmail) use to decide where your email should go.
Read moreFrom promotional offers to newsletters, it’s easy to feel overwhelmed. Consequently, many email users are familiar with the options to “unsubscribe” or “report as spam.” However, these actions have significantly different implications, especially for small businesses trying to grow their customer base and reputation.
Read moreIn the ever-evolving world of digital marketing, staying abreast of the latest requirements and best practices for email marketing is crucial. In 2024, significant updates from major email service providers like Google/Gmail and Yahoo have set new standards for senders.
Read moreIn this digital age, many businesses have shifted their focus entirely to online marketing. However, as we venture into 2023, traditional methods of print and offline marketing are proving more relevant than ever for small businesses.
Read moreNavigating through SpamAssassin’s intricate filtering system can be challenging, but with the right knowledge and practices, legitimate senders can ensure their emails reach the intended inboxes.
Read moreIn this article, we’ll explore the power of email sender names and the benefits of both brand and personal sender names.
Read moreIf you’re a business owner who sends emails to personal Gmail accounts, it’s important to remember the new Gmail authentication requirements that were implemented in November 2022. This means that all new senders who send email to personal Gmail accounts must set up either SPF or DKIM.
Read moreLet’s Dig In! It is a very profitable holiday for most businesses from a business standpoint. A recent survey found that nearly 8 out of 10 Americans celebrated Easter last year, and more than half of…
Read moreThis has been done to protect email data that is used by email marketers – so what does this actually mean for email marketers?
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