New Feature: AI Assistant Traffic Breakdown Now Included in Website Reports and Client Connect

We’re excited to share a new update to your website performance reports and Client Connect dashboard!

From this month, we’re including a breakdown of referral traffic from AI Assistants – like ChatGPT, Google’s AI Overview, and other conversational tools – giving you deeper insight into how visitors are finding your website in this fast-evolving digital landscape.

Whether AI Assistants are answering questions with links to your site or driving indirect traffic, we’ll now help you track and understand this emerging channel alongside your other referral sources.

You’ll see this update in both the emailed monthly website performance reports and within the performance data available in Client Connect.

As always, if you have any questions or want help understanding your traffic stats, just drop us a message – we’re here to help – just get in touch!