New for 2025: QR Codes for Google Business Profile Review
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page.
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page.
You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews.
On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila! pic.twitter.com/GX0HnLmAp6
— Google Business Profile (@GoogleMyBiz) March 4, 2025
Maximise the number of customer reviews with minimal effort—QR codes can be placed at key touchpoints, such as in-store locations, on receipts, or within post-purchase communications, making it simple for customers to leave feedback.
How to Access the Feature
You can access the QR code generator by following these steps:
- Visit your Google Business Profile dashboard on desktop
- Click on the “ask for reviews” option
- Follow the on-screen instructions to generate either a direct link or a QR code
The system offers multiple sharing options, including Email, WhatsApp, and Facebook.
What This Means For Businesses
While reviews don’t directly impact search rankings, they play a crucial role in boosting your local search presence. A higher volume of quality reviews helps improve visibility in Google’s local search results, increasing trust and engagement with potential customers.
Looking to optimise your digital strategy? Get in touch with our team today.
