WordPress is used as the CMS of choice for millions of websites worldwide. Its powerful performance and ease of use make it an attractive choice for webmasters.
An important factor in all websites is how to implement on-site Search Engine Optimisation (SEO). With WordPress, best-practice SEO is as easy as it will ever be. Out of the box, a fresh WordPress install will give you access to various built in tools to ensure your website is as optimised as possible.
With WordPress SEO, you can:
Have SEO friendly permalinks – WordPress lets you set your URL permalink style. Things such as category and post title can be placed in the URL by default. This can have a great effect on SEO automation with keyword rich titles.
Create tags and cross linking – Having a healthy link structure is another key factor for on-site optimisation. With tools such as widgets and theme options, WordPress enables the user to effortlessly link posts, pages and other content.
Sitemaps and Pinging – WordPress lets you easily build sitemaps and ping popular search engines with new articles. This means Google knows instantly when you have new or updated content and will fetch the Googlebot to crawl your website faster. It is essential to have as much of your content as possible indexed with search engines.
SEO Plugins – One of WordPress' best features is its open source and 3rd party plugins. There are thousands of useful plugins to improve your SEO. Millions of websites operate with plugins such as Yoast SEO and All-in-one SEO to effortlessly have best-practise SEO right at your fingertips.
Although WordPress makes it as easy as possible to SEO your website. It is still up to the webmaster to effectively work towards SEOing your content as you go along.
Here are some of the things you can do to ensure your WordPress website is fully optimised:
Clean code – Your website theme is very important for SEO. Its structure, coding and size play an important role in ensuring your website is fully optimised. Site speed, no coding errors and page load times all have a role to play.
SEO'd content and articles – Things such as correct use of titles and H-tags, keyword density and article length are some of the most important ranking factors. Make sure your article is fully optimised before publishing.
Keywords in anchor text and images – On-site and off-site links needs to send the right signals to search engines and users. Having your researched keywords in anchor text and alt text in images will improve your SEO.
Social media use – One of the biggest recent factors in SEO ranking is Google's social signals. If your content is being talked about, shared and read on social media, Google and other search engines will take notice.
If you're looking for an easy to use, popular website. WordPress is what you need. The wealth of built in tools, plugins and resources available make WordPress a great CMS for any website, large and small.