Branding & Marketing

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Get your online priorities right first time when starting a new business

Chris O'Brien September 25, 2013 0 Comments
When starting up a new business, getting your online presence right first time is key (after all it’s first impressions that count!) Your website address You may have already chosen a name for your business, if not, or you’ve not promoted your business name yet you should take a few minutes to think about how your name translates into a website address. Is your first choice of domain name...
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5 Big Business Communications Tips for Your Small Business

Chris O'Brien February 18, 2013 0 Comments
Just because your business is small doesn’t mean that you can’t compete with the big boys and girls and, when it comes to running your small business like a big business, the first thing you need to do is focus on communication, both online via social media, websites, and email and offline via telephone and print marketing. Communications Strategy: First and foremost, come up with a plan....
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PR & Marketing Basics (ISP’s & Hosting Companies)

Chris O'Brien December 05, 2011 0 Comments
  What is PR? First and foremost Public Relations is not, as some would have you believe, an 'art' it's closer to a science and equally it shares some terminology, you have 'formulas' to create a successful campaign, 'subjects' who you target your activities towards, and most importantly you 'experiment' to get the right mix of 'elements' to make your company, brand, service or product a...
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Building Positive Customer Relationships

Chris O'Brien December 02, 2011 0 Comments
We all know that building relationships in life is important for personal growth, but not many people translate their relationship building skills to the workplace. Below are some general 'ideas' for building better relationships with your customers, both internal i.e. your colleagues and external i.e. the people paying for your product or service: Get to know your customers, make a note of their...
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Microformats and Business Websites

Chris O'Brien November 16, 2011 0 Comments
Microformats?  First you probably want to know what they are, well the Microformats website describes them as: a way of adding simple markup to human-readable data items such as events, contact details or locations, on web pages, so that the information in them can be extracted by software and indexed, searched for, saved, cross-referenced or combined. 1 So why is support for Microformats...
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