

The £19.99 Pricing Dilemma: How a Penny Could Be Costing Your Amazon Sales
In the competitive world of Amazon UK, pricing strategies can significantly impact a seller’s success. A common tactic is charm pricing—setting prices just below a round number, such as £19.99 instead of £20. While this approach traditionally appeals to consumers by making prices seem lower, it may inadvertently hinder sales due to Amazon’s delivery policies and consumer purchasing behaviours.