The European Council has adopted a new Directive designed to enhance consumer protection, with the focus on the internet and online transactions.
You may have heard about Strong Customer Authentication (SCA), a new requirement under European payment law that, in part, aims to make online and mobile payments more secure. It does so by asking customers to provide additional information to complete their transactions.
While SCA will come into effect on 14 September 2019, the UK’s Financial Conduct Authority (FCA) recently announced it will take a phased approach to enforce SCA obligations over an 18-month period.
Wishlists are one of the few instances in eCommerce when customers tell you exactly what they want — but don’t yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool.
Here are our top 5 ways to turn customer wishlists into sales and increase average order value in the process…
Customers want their shopping to fit around their lifestyle. They do what they want when they want and on their terms. There are two options for brands facing the demands of today’s hyper-connected consumer: adapt or perish.
