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With the impact of Coronavirus being felt especially on small businesses, the self-employed, and freelancers, it’s more important than ever to ensure you bring in a steady stream of customers to your small business if you can operate remotely.
Over the weekend, when people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others.
Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles.
Chris Grant (he/him)
31st August 2019
9:53 pm
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