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Technical SEO

The latest Technical SEO news from our blog

Photorealistic workspace showing a notebook with “Brand vs Generic,” a laptop displaying “SEO,” and marketing materials — representing the importance of brand identity over keyword domains.
Find out the latest news from Google
Chris Grant (he/him)

Why Distinctive Brand Names Trump Generic Keyword Domains in 2025

While keyword-heavy domains might seem like a smart shortcut to boost local SEO rankings, Google’s John Mueller cautions that they often cause businesses to blend in rather than stand out.