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Technical SEO

The latest Technical SEO news from our blog

AI
Chris Grant (he/him)

Are You Ready for AI? Introducing Our New AI Readiness Checker

Search engines and AI tools are changing how businesses are found online. With AI assistants and evolving search technology, it’s more important than ever that your website is ready to be discovered, understood, and trusted by both people and modern search systems.

Photorealistic workspace showing a notebook with “Brand vs Generic,” a laptop displaying “SEO,” and marketing materials — representing the importance of brand identity over keyword domains.
Find out the latest news from Google
Chris Grant (he/him)

Why Distinctive Brand Names Trump Generic Keyword Domains in 2025

While keyword-heavy domains might seem like a smart shortcut to boost local SEO rankings, Google’s John Mueller cautions that they often cause businesses to blend in rather than stand out.