For years, digital marketing advice has revolved around a simple goal: create content people love, and search engines will reward you. But that relationship is changing.
WooCommerce has announced an important change coming in WooCommerce 10.5 that affects how product URLs (permalinks) are generated when products belong to multiple categories.
Search engines and AI tools are changing how businesses are found online. With AI assistants and evolving search technology, it’s more important than ever that your website is ready to be discovered, understood, and trusted by both people and modern search systems.
At O’Brien Media, we’re always exploring how search trends impact our clients’ online visibility. In this article, we’ll break down Microsoft’s recent advice on AI-optimised websites and explain what it means for SEO — and how your business can adapt.
While keyword-heavy domains might seem like a smart shortcut to boost local SEO rankings, Google’s John Mueller cautions that they often cause businesses to blend in rather than stand out.
There’s an SEO myth that naming your CSS classes after your target keywords will give your pages a rankings boost. In this post we split the fact from the fiction.
Jenny O'Brien
30th July 2025
8:40 am
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