Google has begun rolling out its September 2026 spam update. It applies worldwide, covers every language, and Google says the rollout may take up to two weeks to complete.
Google Search Console now provides dedicated reports for AI Overviews and AI Mode, but the figures have limitations. Here is what small business owners should know before drawing conclusions from AI search impressions and positions.
Search engines, including Google and Bing, are trying to return useful results to people looking for a business they can trust. A website that is clear, honest and genuinely helpful gives them far better signals than one padded out with pages nobody would choose to read.
A useful, credible website gives you the best chance of doing that, whether somebody finds you through Google, ChatGPT, a recommendation or a good old-fashioned search for your business name.
AI search has changed quickly since 2025. Here’s what Microsoft, Bing and Google’s latest guidance means for small businesses, and how to make your website clearer, more trustworthy and easier for AI-powered search tools to understand.
Google has confirmed that its May 2026 core update is now rolling out, which means some websites may see changes in rankings, impressions, clicks and enquiries while the update works its way through Google’s systems.
