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Switching web hosting providers and changing the physical location of the servers powering your site can affect it in a number of ways. One of these is SEO and you site’s position in search engine results. Although many believe that location changes only have a minimal effect on a site’s SEO rankings, here are several points that show how the effects on your search result placement, and thus on the number of visitors to your website, can be significant.
Most people are aware by now that giving the pages on your website human readable names that relate to their content is a must, and helps search engines like Google, Bing and Yahoo index your website content and determine what it's about but spare a few minutes thought to how you use images on your website and reap some SEO rewards.
Google has been saying for a while now that having an SSL Certificate for your website will help it rank better within organic search results. While it won’t give you a huge advantage over your non-secure competitors there is always the possibility that, in the future, Google will give HTTPS secured website a larger boost on search results pages as more sites adopt HTTPS.
Chris O'Brien
2nd November 2014
1:56 pm
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