If you’re a business owner who sends emails to personal Gmail accounts, it’s important to remember the new Gmail authentication requirements that were implemented in November 2022. This means that all new senders who send email to personal Gmail accounts must set up either SPF or DKIM.
We’re just a few days away from Easter, on Sunday, April 17. It’s time to start thinking about Easter email marketing. We’ve got some tips,
In Apple’s new iOS 15 and macOS Monteray releases, they have announced ‘Mail Privacy Protection’. This has been done to protect email data that is used by email marketers – so what does this actually mean for email marketers? This blog post will highlight what changes Apple has introduced and the changes this will bring to the email marketing industry.
Email marketing is one way of the best way to communicate offers and sales to your customers, helping you to grow your business! Here at O’Brien Media, we can help advise and carry out your email marketing for you.
One of the biggest problems with email clipping is that your subscribers who use Gmail won’t see all the content in your emails unless they click the “View entire message” link. In addition, the tracking code (which is usually located at the bottom of your email) will get cut off.
Getting started with emails can be the most intimidating part! Here’s my top three tips for where to begin. If you want your emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further.
