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Analytics URL Builder

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  • Analytics URL Builder

Build trackable URLs that power real insights

Create clean, consistent UTM links for GA4 and Matomo in seconds. Standardise campaign naming, cut errors, and feed O’Brien Media’s Website Performance Reports with dependable data for sharper, faster decisions.

Step 1

Fill in the fields below. Website URL and Campaign name are required fields


e.g. http://example.org/offer.html

Email-SummerDeals, PaidAds-SummerDeals

(optional) Used to track the keyword, or sub-category

(optional) Used to track the source of the click, e.g. twitter, facebook, newsletter

(optional) Used to track the medium of the click, e.g. email, tweet, postcard
Step 2
Step 3
Tracking link that you can copy paste into emails, Facebook ads or tweets