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Find out the latest news from Google

The latest Find out the latest news from Google news from our blog

Check out what’s going on at Google, what’s changed, what’s about to change, and more! From the mandate to the mighty, what happens at Google can change a whole lot of things for businesses of all types and sizes.
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Business
Chris Grant (he/him)

Local SEO for Swindon SMEs: Dominate Google Maps in 2025

In 2025, local SEO is crucial for Swindon SMEs aiming to dominate Google Maps and attract high-intent customers. By optimising Google Business Profiles with accurate details, engaging photos, and consistent reviews, alongside a well-structured, fast, and mobile-friendly website, businesses can outra…

A cybersecurity analyst in a modern, high-tech operations centre, surrounded by multiple glowing monitors displaying data, threat alerts, and security graphs. The room is dimly lit with a cool blue hue. The analyst looks focused, possibly interacting with a touchscreen interface. The mood is serious and professional, conveying vigilance against digital threats and bot attacks.
Find out the latest news from Google
Chris Grant (he/him)

Bots Are Getting Smarter – Here’s Why That Should Worry Your Business

Let’s be honest – most of us think of bots as annoying little things that fill out our contact forms or leave spammy comments. but recent data from Google’s reCAPTCHA service shows just how widespread the problem has become, and if you run a website or handle any kind of online transactions, it’s definitely something to pay attention to.

Photorealistic workspace showing a notebook with “Brand vs Generic,” a laptop displaying “SEO,” and marketing materials — representing the importance of brand identity over keyword domains.
Find out the latest news from Google
Chris Grant (he/him)

Why Distinctive Brand Names Trump Generic Keyword Domains in 2025

While keyword-heavy domains might seem like a smart shortcut to boost local SEO rankings, Google’s John Mueller cautions that they often cause businesses to blend in rather than stand out.

Illustrated image of a man upset at seeing his SEO decline
Find out the latest news from Google
Chris Grant (he/him)

Why Your SEO Might Be Stuck – and How Solo Businesses Can Fix It

As a solo entrepreneur or one-person business, you wear every hat—from finance to customer support. SEO can feel like just another chore that never pays off. Before you give up, consider this: it’s often the way SEO is set up, not your lack of skill, that holds you back.

Business
Chris Grant (he/him)

How to Tackle SEO Content: July 2025 Top Tips from Google

At O’Brien Media, we get it: great content is the key to SEO success. Google’s own John Mueller and Martin Splitt recently shared some awesome tips on creating content that works for both your readers and your business. Here’s how you can use their insights on your site.

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Find out the latest news from Google
Chris Grant (he/him)

How Long Does SEO Take to Deliver Results? Insights from Google

One of the most common questions we hear at O’Brien Media is: “How long will it take for SEO to start working?” In a recent Q&A session, Google’s own experts John Mueller and Martin Splitt explained why timelines can vary so much, and how you can set realistic expectations for your SEO investment.

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Find out the latest news from Google
Jenny O'Brien

Google’s June 2025 Core Update: What You Need to Know

If you’re worried about how the June 2025 update might impact you—or just want to strengthen your SEO for the future—get in touch with us today. Let’s make sure your website stays in Google’s good books and continues to attract the customers you need.