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Important Changes to Google reCAPTCHA in 2025: What You Need to Know

Chris Grant (he/him) January 29, 2025 0 Comments
Google has announced a significant update to its reCAPTCHA service, which plays a crucial role in protecting websites from spam and bot attacks. By the end of 2025, all reCAPTCHA keys must be migrated to a Google Cloud project, and Google will introduce a new pricing structure. This change means website owners must take action to ensure their security measures continue functioning smoothly. What...
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Google: Alt Text Is More About Website Accessibility Than SEO

Chris Grant (he/him) January 28, 2025 0 Comments
Alt text, or alternative text, is a small but essential part of website design and management. It’s the text that describes the content of images on a webpage, ensuring that people with visual impairments or those using assistive technology, like screen readers, can still understand the visual elements of your site. While there’s often confusion about whether alt text is an SEO feature or an...
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SEO Tools Go Dark After Google’s January Updates – What Happened?

Chris Grant (he/him) January 18, 2025 0 Comments
On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals. The Incident Unfolds During these two days, several popular SEO platforms, including rank and...
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Reflections on Google’s Activities during 20204: O’Brien Media’s Take

Andrei Ghimpu January 06, 2025 0 Comments
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients. Below, we’ve pulled together our key observations and advice from our discussions about...
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Google’s JavaScript Warning: What It Means for the Future of AI Search

Chris Grant (he/him) January 03, 2025 0 Comments
In a recent update, Google has warned website owners about the importance of correct JavaScript (JS) implementation. Although similar cautions have appeared before, this carries renewed urgency in an age where artificial intelligence (AI) plays a growing role in search. AI-based search refers to search engine systems that use advanced machine learning algorithms to interpret user queries, analyse...
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Google’s December 2024 Updates: What You Need to Know

Chris Grant (he/him) December 30, 2024 0 Comments
Google’s December 2024 Updates: What You Need to Know Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes. These updates include adjustments to the Helpful Content System and the December 2024 Spam Update, both of which aim to improve search result quality and combat low-value...
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How Google’s Latest Spam Update Impacts SEO in 2025

Andrei Ghimpu December 21, 2024 0 Comments
As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024. Recently detailed in Search Engine Journal’s article, this update signals Google’s ongoing commitment to ensuring that its search results remain trustworthy and relevant. For businesses and website owners, understanding what this means for SEO is essential to...
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Google Rolls Out November 2024 Core Algorithm Update: What You Need to Know

Chris Grant (he/him) November 12, 2024 0 Comments
On 12th November 2024, Google began rolling out its latest core algorithm update, aiming to improve the relevance and quality of search results. As with previous updates, this change brings significant implications for website owners, marketers, and content creators. In this post we break down what this update involves and how businesses, including those working with O'Brien Media, can adjust to...
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Google’s Revamped Shopping Experience: What It Means for Businesses

Chris Grant (he/him) October 15, 2024 0 Comments
The way consumers shop online has undergone a massive shift over the past decade, driven by rapid advancements in technology and changing user preferences. In line with this, Google has announced a complete overhaul of its shopping experience, making it more immersive, intuitive, and helpful for both shoppers and businesses. At O’Brien Media, we keep a close eye on these changes because they...
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The Impact of Heading Tags on SEO: Clarification from Google

Andrei Ghimpu September 18, 2024 0 Comments
In the realm of search engine optimisation (SEO), heading tags (H1, H2, H3, etc.) have often been highlighted as essential elements for both user experience and boosting rankings. However, a recent clarification from Google has offered some valuable insight into their actual influence on search rankings. Google’s View on Heading Tags and Rankings Google’s Search Advocate, John Mueller,...
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