Google Play’s Alternative Billing Systems: What Parents Need to Know

Chris Grant (he/him) April 01, 2025 0 Comments

If you're a parent whose child uses an Android device, you may have noticed something new when they make purchases in their apps. Google has introduced what they call alternative billing systems for in-app purchases on Google Play. But what does that actually mean? And how does it affect you and your family? Let’s break it down in simple terms. What is an alternative billing system? When you or...

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Google’s March 2025 Core Algorithm Update: Early Indications

Chris Grant (he/him) March 24, 2025 0 Comments

Google’s March 2025 Core Algorithm Update: What It Means for Your Website and How to Stay Ahead Google has officially started rolling out its March 2025 Core Algorithm Update, the first major update to its search ranking systems this year. Announced on 13th March, the rollout is expected to take around two weeks to complete. As with previous core updates, this one brings broad changes aimed at...

Google’s 2025 Core Algorithm Update: SEO Strategies to Stay on Top

Chris Grant (he/him) March 14, 2025 0 Comments

Google’s March 2025 Core Algorithm Update: What You Need to Know Google has officially started rolling out its March 2025 Core Algorithm Update, and website owners, digital marketers, and SEO professionals are already seeing significant changes in search rankings. This latest update focuses on improving search quality, reducing low-quality content, and refining Google's ability to understand...

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Never Redirect 404 Errors to Your Homepage Do This Instead)

Chris Grant (he/him) March 10, 2025 0 Comments

Why Your Website’s 404 Page Matters & Why You Shouldn’t Redirect to the Homepage Understanding the 404 Error A 404 error page is what visitors see when they try to access a webpage that doesn’t exist. This could be due to: A mistyped URL A deleted or moved page A broken link from another website A well-designed 404 page can be a small but powerful part of your website, helping to...

New for 2025: QR Codes for Google Business Profile Review

Andrei Ghimpu March 05, 2025 0 Comments

Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page. You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. On your desktop, go to your Business...

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SearchGPT vs. Google: What Small Businesses Need to Know

Andrei Ghimpu March 01, 2025 0 Comments

As SearchGPT emerges as a new player in the search engine landscape, small businesses need to understand how it compares to the industry giant, Google. SearchGPT, developed by OpenAI, is designed to provide conversational, context-aware search experiences. It integrates real-time data with generative AI, offering a more interactive and dynamic search process. What is SearchGPT? SearchGPT is...

Google Indexing Rates on the Rise – What It Means for Your Website’s SEO

Chris Grant (he/him) February 27, 2025 0 Comments

In the fast-paced world of SEO, Google’s indexing trends can make or break your content strategy. Recently, research by IndexCheckr highlighted a positive shift: Google’s indexing rates are improving. However, despite this progress, a significant number of pages still go unindexed or face deindexing over time, particularly affecting SEO-focused websites. What the Data Says The study reveals...

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Google Business Profile Reviews Outage: What It Means for Your Business and How to Respond

Chris Grant (he/him) February 11, 2025 0 Comments

In the digital age, customer reviews play a critical role in shaping a business’s reputation. Online reviews influence purchasing decisions, establish credibility, and contribute to a company’s overall online visibility. Recently, however, many businesses have found themselves facing an unexpected challenge—missing reviews on their Google Business Profiles. Google has confirmed that there...

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Important Changes to Google reCAPTCHA in 2025: What You Need to Know

Chris Grant (he/him) January 29, 2025 0 Comments

Google has announced a significant update to its reCAPTCHA service, which plays a crucial role in protecting websites from spam and bot attacks. By the end of 2025, all reCAPTCHA keys must be migrated to a Google Cloud project, and Google will introduce a new pricing structure. This change means website owners must take action to ensure their security measures continue functioning smoothly. What...

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Google: Alt Text Is More About Website Accessibility Than SEO

Chris Grant (he/him) January 28, 2025 0 Comments

Alt text, or alternative text, is a small but essential part of website design and management. It’s the text that describes the content of images on a webpage, ensuring that people with visual impairments or those using assistive technology, like screen readers, can still understand the visual elements of your site. While there’s often confusion about whether alt text is an SEO feature or an...

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