How to Track Email Opens and Clicks in Client Connect

If you send email campaigns, such as a newsletter or an appointment reminder, Email Tracking shows which emails actually get read and clicked. You create a tracked link for each destination, and an open-tracking pixel, and drop them into your email. Every result is kept with its campaign.

Finding the tool

1. Sign in to connect.obrienmedia.uk.
2. Open Tools in the menu, then Email Tracking.

Creating a tracked link

1. Under Create trackable link, enter the Destination URL, which is where the click should land, such as the page on your website you are promoting.
2. Optionally, enter a Campaign name, such as “Spring newsletter”. Links with the same campaign name are grouped together.
3. Choose Create.

You then get a tracked link to use in your email, and an open-tracking pixel to include in it. Use View examples next to a link to see how to add it to your email.

You can also use merge tags so that each recipient’s link carries their details: em for the recipient’s email address and su (or subject) for the email’s subject.

Reading the results

• Campaign Summary lists each campaign with its number of links, clicks and opens, and when a link was last created. Choose View links to see a campaign’s links.
• Your recent links lists each link with its destination. Choose View activity to see who clicked or opened, and when.

Good to know

• Opens are counted when a tiny image in the email is loaded. Some email programs block images, so the real number of opens may be higher than the figure shown. Clicks are more reliable.
• If you track what people do, mention it in your privacy policy. Ours explains how we handle information.
• To measure the visits from your email on your website, you can also add tracking tags with the tracking link builder.

Not sure about anything? Contact us or open a ticket from your Client Connect account and we will be happy to help.