The Psychology of Colour in Web Design

Colour plays a vital role in our perception of the world, we've written before, way back in 2014, about what your choice of brand colours mean for your business. Colour can influence emotions, behaviour, and even decision-making processes. In the realm of web design, understanding the psychology of colour is essential for creating engaging, effective, and aesthetically pleasing websites. At...
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Cheap vs Value: The Key to Successful Website Design

In the digital era, your website often forms the first impression potential clients have of your business. It's your digital shop front, a salesperson that works tirelessly, and most importantly, a platform that represents your brand's ethos, vision, and professionalism. This pivotal role demands careful consideration when choosing a partner for your website design project. At O'Brien Media, we...
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Why O’Brien Media Still Champions the Classic WordPress Editor

In the ever-evolving world of web development, choices abound. One such choice that has garnered attention in recent years is the selection between WordPress's Classic Editor and the newer Gutenberg Block Editor. At O'Brien Media, we've made a conscious decision to stick with the Classic Editor for our website design and development projects. Here's why: 1. Simplicity and Familiarity The Classic...
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Elevating Your Online Presence with Custom-Built Websites

In the contemporary digital era, having a robust online presence is paramount for businesses aiming to establish their mark. At O’Brien Media, located at the heart of Swindon, we specialize in crafting custom-built websites that act as the digital face of your business, reflecting your brand’s ethos and values. Crafting Unique Digital Experiences Our approach to website design and development...
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Bringing Websites to Life: The Resurgence of Animation in 2023

Animation and animated website effects have made a triumphant return to the world of web design in 2023. Over the past few years, we've seen a shift towards minimalistic, flat design, but now, the pendulum has swung back towards more dynamic and visually engaging web experiences. Why have animated website effects become so popular once again? There are a few reasons. Firstly, advancements in...
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What is a vector logo, and why do I need one?

As a business owner, you may think that having the most suitable logo to represent your business is crucial. In fact, you are right, but an equally significant factor is to make sure that your logo is saved in the right file format, otherwise all the effort that you put in to make your logo appear pixel-perfect will have been wasted. In this post, I explain what a vector logo is, how they work,...
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grey background and on front there is a photo of a person smelling a flower, 4 different flowers and a business card

Goodbye 2020. Hello Pantone Colors of the Year 2021

The Color of the Year 2021 is out, and we are here for it. This time around, we have two colors- Ultimate Gray and Illuminating. Together, they convey a message of strength and hopefulness that is both enduring and uplifting- and we all could use some of it in 2021. Every year since 2000, the Pantone Color Institute chooses the Pantone Color of the Year. It is a benchmark for the whole creative...
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What kind of logo do you need for your business?

When clients ask us to design a logo for their business we always start with this discussion of what kind of “logo” they need. A “logo” is often made of a logotype and a logomark. But not every business needs both.A logotype stands for words or the name of a business that is designed in a customized way.A logomark is an identifying mark or symbol that doesn’t contain the...
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Say “Hello!” to our new website!

It's been long overdue for a makeover, and after 2 months of development we're pleased to announce the launch of our new and improved website. Old Links to our Website Any old links to pages and blog posts should continue to work, but if you find something that isn't working you can let us know using the "feedback" tab on the new site, by email to [email protected], or through the live...
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