2022 Website Design Trends (Top 5)

We're exploring upcoming web design trends for 2022 in this new year's article. During the past few months, you have probably seen a lot of websites. Perhaps a few stood out to you based on their user-friendly interface and appealing layout. Sites with a poor user experience can also leave you with a negative impression of the brand. In today's vast and crowded online world, an amazing user...
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2021’s Most Popular Christmas Plugins

You can engage customers and get them in the mood to buy by making your WordPress website look seasonal. It is difficult for owners to achieve this without having to undergo a major website overhaul, such as a theme change, that will need to be reversed come January. Use a plugin - or even a few of them - for the quick and easy solution, as with so many WordPress-related needs. We've picked out...
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What is a vector logo, and why do I need one?

As a business owner, you may think that having the most suitable logo to represent your business is crucial. In fact, you are right, but an equally significant factor is to make sure that your logo is saved in the right file format, otherwise all the effort that you put in to make your logo appear pixel-perfect will have been wasted. In this post, I explain what a vector logo is, how they work,...
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Improving Brand Awareness with Social Media Is Easy in 8 Steps

As consumers, we mention so many brand names when referring to the products they produce. "Cadburys", "Nando's", "BMW", "Tesco", and others are among the examples we could mention. Product eponymization is the process of generalizing a brand's name. As for brand awareness in general, it plays an integral role. Where does brand awareness come from? In other words, it refers to how well a brand can...
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Why we love Elementor!

Here at O’Brien Media, we use Elementor to help build our websites. The ease of use allows users to make their own changes to their website, which is something that is really important to us!  This blog post will go through some of the reasons (there is a lot!) why we think Elementor is awesome and why you should too! Drag and Drop Editor With Elementor, the great visual Drag and Drop Editor...
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What’s the Difference: Web Designer vs Web Developer

Despite the similar names, there are some major differences between these roles. From the tasks they focus on daily to the overall value they add to a project, web designers and web developers play very distinct roles. The Role of a Web Designer Web designers have a varied set of tasks and responsibilities. However, a designer’s role revolves around creating the layout and visual aspects of a...
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Goodbye 2020. Hello Pantone Colors of the Year 2021

The Color of the Year 2021 is out, and we are here for it. This time around, we have two colors- Ultimate Gray and Illuminating. Together, they convey a message of strength and hopefulness that is both enduring and uplifting- and we all could use some of it in 2021. Every year since 2000, the Pantone Color Institute chooses the Pantone Color of the Year. It is a benchmark for the whole creative...
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Why use a web designer (in Swindon) over a DIY web builder

One of the questions we’re regularly asked when engaging in new projects is what makes us different from so-called “website builders” – web-based software that allow you to create your own website yourself.  What sets O’Brien Media apart?  Why spend the extra money (we don’t deny that yes, we may well be more expensive).  The O’Brien Media ethos When O’Brien Media takes on...
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What is a landing page and why you should be using them on your website in 2020

In today's digital day and age, search engines are a great tool for boosting your e-commerce website's online visibility and brand reputation. Online visibility also helps improve click-through rates, which are equally key for securing high conversion metrics for your business. Landing pages are often the first impression customers get when they visit your website, so there can't be much room for...
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Take a look at the late-2019 edition of our Digital Marketing Portfolio

It's been a busy year so far for our web design and development team, with projects ranging from simple small business brochure websites to bespoke e-commerce websites. We're big fans of printed materials to complement digital marketing methods so we've put together a booklet showing some of the great projects we've been working on - you can download a digital copy or if you like something more...
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