Leading by example, some SEO & design changes to our blog

You may have noticed if you're a regular visitor to the O'Brien Media Insider blog, that we've made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it's best to keep duplicates to a minimum‏. No more blog...
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Two new site launches for June – Azone Storage and Morley&Co

June was a busy time for us, with two new business website launches, for Azone Storage, and for Morley&Co Certified Chartered Accountants. Both based in Swindon, Azone, and Morley&Co chose O'Brien Media for their new websites primarily because of our reputation for delivering high-quality websites at affordable prices. Azone Storage Azone Storage have been an O'Brien Media customers for...
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What are Dark Patterns and what do they have to do with websites?

Dark Patterns: Then and Now Dark patterns have been around for as long as we can remember; they aren’t limited to websites and apps, but the term "Dark Pattern" is quite new, coined by Harry Brignull in 2010. An age-old Dark Pattern example For example, some credit card statements boast a 0% balance transfer but don’t make it clear that the percentage will shoot up to a much higher number...
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This list of signs it’s time for a new website will blow your mind

Every business needs an effective website. It is the hub of all of your online marketing activities. Without an effective website, you will never see significant results from any online advertising campaign. This list of signs that it’s time for a new website design will blow your mind. 1. Your website design is not generating revenue, sales or leads Your website is not generating any...
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Does your website homepage make an impact on your visitors?

Everyday, we see websites that are not fulfilling their full potential. An impactful home page can make such a huge difference to your business and could be a key tool in helping you grow your customer base and take your company into the future. Long gone are the days when you just ‘needed to be online’. In fact, it is thought that around 50% of UK businesses still don’t have a website....
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Micro Interactions – Are you engaging your website visitors?

Micro interactions are the latest (possible biggest) UX trend to be recorded so far, thus critical for modern design which can’t go without them anymore.  We are surrounded by micro interactions, as they are present on every website, app, or program we’re using.By micro interaction, we refer to every task-like engagement of users with their devices, smooth enough to pass unnoticed as the...
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Connect with your clients seamlessly with action links

Websites are built to get visitors to take action. In today’s world, this is not just about getting them to click on links or fill out a form. There are many more actions you can encourage your visitors to do. Here's the top of the list when it comes to generating actions from your visitors: Click-to-Call Call your business with one click, through phone links Add phone links without having to...
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Just like the crisps in your cupboard, your website has a best before date

Think your website might be outdated? Maybe it is. To continue generating leads and increasing sales it’s important to keep up with popular trends and regularly updating the elements of your website. If you notice your conversion rates are slipping, your website design could be the cause. 94% of people say that first impressions matter when they visit a business website, and the design will...
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What kind of logo do you need for your business?

When clients ask us to design a logo for their business we always start with this discussion of what kind of “logo” they need. A “logo” is often made of a logotype and a logomark. But not every business needs both.A logotype stands for words or the name of a business that is designed in a customized way.A logomark is an identifying mark or symbol that doesn’t contain the...
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