WhatsApp Business is a game-changer for small and medium-sized businesses looking to streamline communication with customers.
A well-timed rebrand can help inject new energy into your business, capture your ideal customers, and set you apart from the competition.
In this digital age, many businesses have shifted their focus entirely to online marketing. However, as we venture into 2023, traditional methods of print and offline marketing are proving more relevant than ever for small businesses.
If there’s anything the uncertainty of 2020 has taught us, though, it’s how difficult it is to plan. You’ve likely never experienced anything as challenging as the current climate.
Born mid-1990’s to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they’ll have 40% of
How do you measure the success of your website? Conversion.
You could have heaps of visitors heading to your site, but those visits don’t really matter if you aren’t converting them into paying customers. All other traffic is essentially wasted.
Are you finding yourself with a lot of website visitor traffic, selling desirable services at competitive prices, but with very few paying customers? Then read on to find out why your site isn’t converting and what you can do about it.
In this article we will list the most important things to look for in a Content Management System (CMS). A CMS is crucial for small businesses and hobbyists looking to quickly create a professional looking website with advanced features such as site-wide search, article directory, blogging, document management, frequently asked questions, and message boards. Plus, a CMS usually provides regular updates and new modules to extend the features provided by a website.
A website that is current and has everything that the visitor is looking for is bound to achieve success in terms of popularity and search engine ranking. This is the reason why businesses that take their online presence seriously, and invest in highly professional and result oriented website design that yields them amazing results in the beginning.
However, every organisation grows over the years, adds new products, achieves new milestones, and if your website (that was launched even just 2 years ago) has the kept tbe same same content and doesn't offer any information on latest achievements and information, it is going to be viewed as obsolete, and is likely to result in a lack of interested in your business.
A good CMS system will have the navigation structure built into it. This will ensure that as pages and elements are added to the website, the navigation portion will automatically be updated by the CMS. This saves the developer a lot of time creating special graphics for the buttons since it's all done automatically.
Because the CMS is tied to a database it opens up a new world of opportunity. Things like user names and passwords can be stored, different access privileges can be assigned for private "members only" areas, e-commerce systems can be built on top of CMS's, and blogs, event calendars, forums, and photo galleries can be easily created.
According to recent studies, 80% of internet users own and search the web on their smartphones. If you’re not on mobile, you’re missing so much. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant роrtіоn of your client base and new prospects but you should make sure to use website analytics services to identify the types of devices your customers are using when accessing your website.
As a small business owner, it is very important for you to do everything possible to grow your business, to make sure that your services get to as many people as possible and that’s why you have to make your web pages a mobile friendly one so as to drive more traffic to your site.
