Branding & Marketing

Smartphone screen displaying app icons with a focus on the green WhatsApp icon

How to Use WhatsApp Business Desktop: A Guide for Businesses

Chris Grant (he/him) March 18, 2025 0 Comments
WhatsApp Business is a game-changer for small and medium-sized businesses looking to streamline communication with customers. While the mobile app is the most common way to use WhatsApp Business, integrating it with your desktop setup can significantly boost productivity and efficiency. Managing messages on a larger screen, using a full-sized keyboard, and integrating with other business tools...
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Creative professional reviewing colour swatches and branding samples at a desk

Is It Time to Refresh Your Brand? How Small Businesses Can Benefit from a Rebrand

Chris Grant (he/him) January 12, 2025 0 Comments
In today’s fast-paced marketplace, a business’s brand isn’t just about a logo or colour scheme—it’s the story you tell and the relationship you build with your audience. Over time, these elements can become outdated or lose relevance. A well-timed rebrand can help inject new energy into your business, capture your ideal customers, and set you apart from the competition. Why Consider a...
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OBrien Media information pack on top of a keyword

The Undeniable Power of Offline Marketing for Small Businesses in 2023

Chris Grant (he/him) October 07, 2023 0 Comments
In this digital age, many businesses have shifted their focus entirely to online marketing. However, as we venture into 2023, traditional methods of print and offline marketing are proving more relevant than ever for small businesses. Here's why: 1. Competing with the Big Players Just because a business is small doesn't mean it can't make a significant impact. In fact, small businesses often have...
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Bubble speech with cut out phrase "marketing" in the paper.

When your marketing plans get derailed, here’s what to do

Alex Swabey December 12, 2020 0 Comments
If there’s anything the uncertainty of 2020 has taught us, though, it’s how difficult it is to plan. You’ve likely never experienced anything as challenging as the current climate. Markets are unstable, competitors are unpredictable, and consumer habits are changing — some temporarily, others permanently. This festive season, for example, retailers are challenged with making sure...
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letter z on a tablet on a vector

Infographic: Marketing to Generation Z

Tom Furmanski May 15, 2019 0 Comments
Born mid-1990's to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism....
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3 reasons why your website may not be converting visitors into paying customers…

Jenny Howell February 13, 2018 0 Comments
How do you measure the success of your website? Conversion. You could have heaps of visitors heading to your site, but those visits don’t really matter if you aren’t converting them into paying customers. All other traffic is essentially wasted. Are you finding yourself with a lot of website visitor traffic, selling desirable services at competitive prices, but with very few paying...
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Content Management System for your website

Jenny Howell August 20, 2017 0 Comments
In this article we will list the most important things to look for in a Content Management System (CMS). A CMS is crucial for small businesses and hobbyists looking to quickly create a professional looking website with advanced features such as site-wide search, article directory, blogging, document management, frequently asked questions, and message boards. Plus, a CMS usually provides regular...
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Keeping your website content up-to-date

Jenny Howell August 17, 2017 0 Comments
A website that is current and has everything that the visitor is looking for is bound to achieve success in terms of popularity and search engine ranking. This is the reason why businesses that take their online presence seriously, and invest in highly professional and result oriented website design that yields them amazing results in the beginning. However, every organisation grows over the...
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What is a Content Management System (CMS)?

Jenny Howell August 15, 2017 0 Comments
First, a little history. In the beginning, there was plain old HTML (Hyper Text Markup Language) which is the language used to create web pages. Next, there was CSS (Cascading Style Sheets) which gave developers a way to format all the pages in a website with one file so that the look and feel was consistent from page to page. Finally, there was the ability to connect these together through a...
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A mobile-friendly site can generate almost double the average traffic per user

Jenny Howell July 18, 2017 0 Comments
Here's a quick test for you: We'd like for you to see for yourself if your website is a mobile friendly, just click here to visit our mobile-friendly checker. Now, what did you see?  Is your web-site a mobile friendly (or as we sometimes call it 'finger-friendly')? According to recent studies, 80% of internet users own and search the web on their smartphones. If you’re not on mobile, you’re...
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