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The latest Branding & Marketing news from our blog
Branding & Marketing
Jenny O'Brien

3 reasons why your website may not be converting visitors into paying customers…

How do you measure the success of your website? Conversion.

You could have heaps of visitors heading to your site, but those visits don’t really matter if you aren’t converting them into paying customers. All other traffic is essentially wasted.

Are you finding yourself with a lot of website visitor traffic, selling desirable services at competitive prices, but with very few paying customers? Then read on to find out why your site isn’t converting and what you can do about it.

Jenny O'Brien 13th February 2018 12:04 am
Branding & Marketing
Jenny O'Brien

Content Management System for your website

In this article we will list the most important things to look for in a Content Management System (CMS). A CMS is crucial for small businesses and hobbyists looking to quickly create a professional looking website with advanced features such as site-wide search, article directory, blogging, document management, frequently asked questions, and message boards. Plus, a CMS usually provides regular updates and new modules to extend the features provided by a website.

Jenny O'Brien 20th August 2017 5:04 am
Branding & Marketing
Jenny O'Brien

Keeping your website content up-to-date

A website that is current and has everything that the visitor is looking for is bound to achieve success in terms of popularity and search engine ranking. This is the reason why businesses that take their online presence seriously, and invest in highly professional and result oriented website design that yields them amazing results in the beginning.

However, every organisation grows over the years, adds new products, achieves new milestones, and if your website (that was launched even just 2 years ago) has the kept tbe same same content and doesn't offer any information on latest achievements and information, it is going to be viewed as obsolete, and is likely to result in a lack of interested in your business.

Jenny O'Brien 17th August 2017 12:14 am
Branding & Marketing
Jenny O'Brien

What is a Content Management System (CMS)?

A good CMS system will have the navigation structure built into it. This will ensure that as pages and elements are added to the website, the navigation portion will automatically be updated by the CMS. This saves the developer a lot of time creating special graphics for the buttons since it's all done automatically.

Because the CMS is tied to a database it opens up a new world of opportunity. Things like user names and passwords can be stored, different access privileges can be assigned for private "members only" areas, e-commerce systems can be built on top of CMS's, and blogs, event calendars, forums, and photo galleries can be easily created.

Jenny O'Brien 15th August 2017 11:00 pm
Branding & Marketing
Jenny O'Brien

A mobile-friendly site can generate almost double the average traffic per user

According to recent studies, 80% of internet users own and search the web on their smartphones. If you’re not on mobile, you’re missing so much. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant роrtіоn of your client base and new prospects but you should make sure to use website analytics services to identify the types of devices your customers are using when accessing your website.

As a small business owner, it is very important for you to do everything possible to grow your business, to make sure that your services get to as many people as possible and that’s why you have to make your web pages a mobile friendly one so as to drive more traffic to your site.

Jenny O'Brien 18th July 2017 3:36 pm
Branding & Marketing
Chris O'Brien

Live Chat app tawk.to can increase engagement

If you're looking for a great way to engage with your website visitors then tawk.to should be at the top of your list. tawk.to is a 100% FREE live chat app that lets you monitor and chat with visitors on your website.

  • Gain valuable insight when you monitor your website visitors in real time as they browse your website.
  • Stay connected anywhere, be in touch with your customers from your computer, or your smartphone.
  • Live Chat is convenient for your customers, helping them through pinch points and as a result helping you generate better customer support and achieve higher conversions.
Chris O'Brien 26th May 2017 2:42 pm