Design

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The Debate Over “Above the Fold” in Web Design: A Balanced Perspective

Chris Grant (he/him) November 11, 2024 0 Comments
The concept of “above the fold” in web design has long been a cornerstone of layout strategy. Originating from the print industry—where key headlines were displayed on the top half of the newspaper to attract buyers—“above the fold” has maintained a prominent position in digital design. But in today’s evolving web environment, how relevant is this concept? Below, we explore both...
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The Importance of Mobile-Friendly Websites

Andrei Ghimpu August 21, 2024 0 Comments
In today's digital world, having a mobile-friendly website is crucial for reaching and engaging your audience. With mobile devices accounting for over half of global web traffic, businesses that fail to optimise their websites for mobile risk losing a significant portion of their potential customers. This post explores why mobile optimisation is essential and how a responsive design can ensure...
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The Psychology of Colour in Web Design

Chris Grant (he/him) June 08, 2024 0 Comments
Colour plays a vital role in our perception of the world, we've written before, way back in 2014, about what your choice of brand colours mean for your business. Colour can influence emotions, behaviour, and even decision-making processes. In the realm of web design, understanding the psychology of colour is essential for creating engaging, effective, and aesthetically pleasing websites. At...
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Cheap vs Value: The Key to Successful Website Design

Chris O'Brien March 25, 2024 0 Comments
In the digital era, your website often forms the first impression potential clients have of your business. It's your digital shop front, a salesperson that works tirelessly, and most importantly, a platform that represents your brand's ethos, vision, and professionalism. This pivotal role demands careful consideration when choosing a partner for your website design project. At O'Brien Media, we...
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Why O’Brien Media Still Champions the Classic WordPress Editor

Chris Grant (he/him) October 22, 2023 0 Comments
In the ever-evolving world of web development, choices abound. One such choice that has garnered attention in recent years is the selection between WordPress's Classic Editor and the newer Gutenberg Block Editor. At O'Brien Media, we've made a conscious decision to stick with the Classic Editor for our website design and development projects. Here's why: 1. Simplicity and Familiarity The Classic...
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Elevating Your Online Presence with Custom-Built Websites

Chris Grant (he/him) September 22, 2023 0 Comments
In the contemporary digital era, having a robust online presence is paramount for businesses aiming to establish their mark. At O’Brien Media, located at the heart of Swindon, we specialize in crafting custom-built websites that act as the digital face of your business, reflecting your brand’s ethos and values. Crafting Unique Digital Experiences Our approach to website design and development...
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Bringing Websites to Life: The Resurgence of Animation in 2023

Chris Grant (he/him) March 16, 2023 0 Comments
Animation and animated website effects have made a triumphant return to the world of web design in 2023. Over the past few years, we've seen a shift towards minimalistic, flat design, but now, the pendulum has swung back towards more dynamic and visually engaging web experiences. Why have animated website effects become so popular once again? There are a few reasons. Firstly, advancements in...
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What is a vector logo, and why do I need one?

Dylan Fernandez December 17, 2021 0 Comments
As a business owner, you may think that having the most suitable logo to represent your business is crucial. In fact, you are right, but an equally significant factor is to make sure that your logo is saved in the right file format, otherwise all the effort that you put in to make your logo appear pixel-perfect will have been wasted. In this post, I explain what a vector logo is, how they work,...
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Goodbye 2020. Hello Pantone Colors of the Year 2021

Chris Grant (he/him) December 11, 2020 0 Comments
The Color of the Year 2021 is out, and we are here for it. This time around, we have two colors- Ultimate Gray and Illuminating. Together, they convey a message of strength and hopefulness that is both enduring and uplifting- and we all could use some of it in 2021. Every year since 2000, the Pantone Color Institute chooses the Pantone Color of the Year. It is a benchmark for the whole creative...
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