Email Marketing

In the ever-evolving world of digital marketing, staying abreast of the latest requirements and best practices for email marketing is crucial. In 2024, significant updates from major email service providers like Google/Gmail and Yahoo have set new standards for senders.

In the vast world of emails, approximately 45% of those sent in 2022 were categorised as spam. Thanks to advanced email filtering software like SpamAssassin, users are spared from sifting through these unwanted messages. For email marketers and agencies like O’Brien Media, ensuring that emails land in the recipient’s inbox and not the spam folder is crucial for successful email campaigns.

We’re just a few days away from Easter, on Sunday, April 17. It’s time to start thinking about Easter email marketing. We’ve got some tips,

In Apple’s new iOS 15 and macOS Monteray releases, they have announced ‘Mail Privacy Protection’. This has been done to protect email data that is used by email marketers – so what does this actually mean for email marketers? This blog post will highlight what changes Apple has introduced and the changes this will bring to the email marketing industry.

Email marketing is one way of the best way to communicate offers and sales to your customers, helping you to grow your business! Here at O’Brien Media, we can help advise and carry out your email marketing for you.

One of the biggest problems with email clipping is that your subscribers who use Gmail won’t see all the content in your emails unless they click the “View entire message” link. In addition, the tracking code (which is usually located at the bottom of your email) will get cut off.