As SearchGPT emerges as a new player in the search engine landscape, small businesses need to understand how it compares to the industry giant, Google.
Recently, research by IndexCheckr highlighted a positive shift: Google’s indexing rates are improving. However, despite this progress, a significant number of pages still go unindexed or face deindexing over time, particularly affecting SEO-focused websites.
Google has confirmed that there is an ongoing outage affecting Business Profile reviews, which has resulted in many businesses experiencing a loss of customer feedback.
Google is requiring all reCAPTCHA users to transfer their keys to a Google Cloud project. The migration process will roll out in phases, but website owners have the option to move their keys manually before Google enforces the change.
Recently, Google’s Search Advocate, John Mueller, reaffirmed this in a Google SEO Office Hours session. According to him, while search engines use alt text to better understand the context of an image, its primary purpose is not to optimise search rankings—it’s to make the internet more inclusive for everyone.
On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals.
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients.
In a recent update, Google has warned website owners about the importance of correct JavaScript (JS) implementation. Although similar cautions have appeared before, this carries renewed urgency in an age where artificial intelligence (AI) plays a growing role in search.
Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes.
As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024.
