Whether you’re a local café, a boutique retail shop, or a professional service provider, your potential customers are likely searching for your products or services online.
On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals.
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients.
Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes.
As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024.
As we step into 2025, Microsoft’s Bing continues to gain momentum, and it’s time to start giving it the attention it deserves—especially when it comes to SEO.
On 12th November 2024, Google began rolling out its latest core algorithm update, aiming to improve the relevance and quality of search results. As with previous updates, this change brings significant implications for website owners, marketers, and content creators.
The concept of “above the fold” in web design has long been a cornerstone of layout strategy. Originating from the print industry—where key headlines were displayed on the top half of the newspaper to attract buyers—“above the fold” has maintained a prominent position in digital design. But in today’s evolving web environment, how relevant is this concept?
Many businesses turn to third-party services like Linktree or similar external link list platforms to display a collection of important links. While these platforms might seem convenient, creating a custom Elementor page on your website offers a far more effective and versatile solution.
In the realm of search engine optimisation (SEO), heading tags (H1, H2, H3, etc.) have often been highlighted as essential elements for both user experience and boosting rankings. However, a recent clarification from Google has offered some valuable insight into their actual influence on search rankings.
