SEO

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How Google’s Latest Spam Update Impacts SEO in 2025

Andrei Ghimpu December 21, 2024 0 Comments
As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024. Recently detailed in Search Engine Journal’s article, this update signals Google’s ongoing commitment to ensuring that its search results remain trustworthy and relevant. For businesses and website owners, understanding what this means for SEO is essential to...
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Why Bing Deserves Your Attention for SEO in 2025

Chris Grant (he/him) December 19, 2024 0 Comments
When we think of search engines, Google usually takes the spotlight. With its dominant market share, Google often feels like the only search engine that matters. However, as we step into 2025, Microsoft’s Bing continues to gain momentum, and it’s time to start giving it the attention it deserves—especially when it comes to SEO. In recent years, Microsoft has been investing heavily in Bing...
Categories: SEO
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Google Rolls Out November 2024 Core Algorithm Update: What You Need to Know

Chris Grant (he/him) November 12, 2024 0 Comments
On 12th November 2024, Google began rolling out its latest core algorithm update, aiming to improve the relevance and quality of search results. As with previous updates, this change brings significant implications for website owners, marketers, and content creators. In this post we break down what this update involves and how businesses, including those working with O'Brien Media, can adjust to...
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The Debate Over “Above the Fold” in Web Design: A Balanced Perspective

Chris Grant (he/him) November 11, 2024 0 Comments
The concept of “above the fold” in web design has long been a cornerstone of layout strategy. Originating from the print industry—where key headlines were displayed on the top half of the newspaper to attract buyers—“above the fold” has maintained a prominent position in digital design. But in today’s evolving web environment, how relevant is this concept? Below, we explore both...
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Why Custom Elementor Pages Outperform External Link List Services

Andrei Ghimpu September 23, 2024 0 Comments
Why Using Custom Elementor Pages on Your Website Is Better Than External Link List Services for Social Media Links Many businesses turn to third-party services like Linktree or similar external link list platforms to display a collection of important links. While these platforms might seem convenient, creating a custom Elementor page on your website offers a far more effective and versatile...
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The Impact of Heading Tags on SEO: Clarification from Google

Andrei Ghimpu September 18, 2024 0 Comments
In the realm of search engine optimisation (SEO), heading tags (H1, H2, H3, etc.) have often been highlighted as essential elements for both user experience and boosting rankings. However, a recent clarification from Google has offered some valuable insight into their actual influence on search rankings. Google’s View on Heading Tags and Rankings Google’s Search Advocate, John Mueller,...
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Google Expands AI-Powered Search Overviews Globally: A Game-Changer for Search Experience

Andrei Ghimpu August 17, 2024 0 Comments
Google has recently extended its AI-driven search overviews to six additional countries: the United Kingdom, India, Japan, Indonesia, Mexico, and Brazil. Initially launched in the United States, this feature uses advanced artificial intelligence to offer users concise summaries of search results, aiming to streamline the process of finding relevant information, particularly for complex queries....
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The Internet is Disappearing: What It Means for Web Design

Chris Grant (he/him) May 22, 2024 0 Comments
Table of Contents Introduction The Internet is Disappearing Impacts on Users and Businesses Web Design Strategies to Combat Content Disappearance Conclusion Introduction The internet, once thought to be a permanent repository of information, is undergoing a significant transformation. Recent studies suggest that a considerable portion of online content is disappearing, leaving gaps in the web's...
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The Relevance of High-Quality Content in the Era of AI: A Perspective for Small Businesses

Chris Grant (he/him) April 17, 2024 0 Comments
In the current digital environment, where the internet seems flooded with content generated by artificial intelligence (AI), small businesses might feel compelled to keep pace with these technological developments. However, the "Dead Internet" theory suggests a different strategy could prove more advantageous. What is the Dead Internet Theory? The Dead Internet theory proposes that AI, rather...
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Google to Remove How-To Rich Results

Chris Grant (he/him) September 15, 2023 0 Comments
Google's Decision to Remove How-To Rich Results: What It Means for Small Business SEO In the ever-changing landscape of search engine optimization (SEO), Google's recent announcement about the removal of How-To Rich Results has sent ripples across the digital marketing community. If you're a small business owner relying on these rich results to drive traffic and engagement, you might be wondering...
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