When it comes to managing your website's SEO, understanding the impact of 301 redirects and 404 error pages is crucial. These two elements play distinct roles in how search engines, particularly Google, view and rank your website. Let's delve into the world of website design, error 404, and 301 redirects to determine which one can have a more positive impact on your SEO. Error 404, a term dreaded...

Google has recently announced an update to their search algorithm, which they call the "helpful content update". This update is aimed at improving the quality of search results by rewarding websites that provide helpful and informative content to users. In this blog post, we will discuss what the update entails and how it will impact small businesses. Firstly, it is important to note that this...

In today's digital age, having a website for your business is crucial for reaching your target audience and driving growth. However, simply having a website is not enough. To remain competitive and maintain visibility in search engine results, it is essential to regularly update your website with fresh content and ensure that existing content is updated as your business evolves. In this blog...

Especially for those outside the SEO industry, Search Engine Optimisation, or SEO, can seem like a jargon-filled techie topic. You may have heard of SEO and optimising your website, but you don't want to talk to an expert about it, just because it's confusing!  Nevertheless, SEO is as simple as it sounds, optimizing your website so that search engines will favor it and rank it higher than...

We've all used Google. We're used to typing in a simple word or phrase and getting millions of results across thousands of pages. We even have a name for it. We call them SERPs, or Search Engine Results Pages. Here's what we'll teach you: The way SERPs work Google's algorithm influences search results How organic and paid results differ The SERPs These are the pages that show up after you type a...