Facebook is ideally placed to attract new customers and has two main pathways for businesses to attract customers, either via the use of Facebook pages and/or groups (see this article for the differences) or by using Facebook’s paid advertising options (we’ll deal with Facebook advertising in a later article). Facebook allows you to reach people who might not have otherwise known about your...

Facebook provides two methods of sharing your content with people, Facebook Groups and Facebook Business Pages.  Groups are designed primarily with public interaction in mind, and Pages with promotion as their primary function. Facebook Groups Overview of Facebook Groups as a Business Tool Facebook Groups have visibility controls, set by the group owner, to set who can see (and use) your group,...

After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a week. Even after...