
Social Media

As the seasons begin to change, March is a great month to bring fresh ideas to your social media. For small businesses, this is a perfect time to keep your audience engaged and excited about your offerings. Consistently posting creative and thoughtful content can strengthen your connection with your followers, ensuring your business stays top-of-mind. Building these connections is especially...
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Instagram’s January 2025 Image Size Change, An Updated View
Since Andrei's original post about Instagram's 2025 grid format update, the platform's transition from the classic 1:1 square ratio to a more vertical 3:4 layout has significantly impacted how users and brands curate their profiles. This change is more than just an aesthetic tweak—it's a strategic move that aligns with the increasing popularity of vertical content, driven by the rise of...
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Harnessing the Power of Social Media for Small Business Success
For small businesses, social media isn't just a platform for personal connections—it's a powerful marketing tool that can significantly enhance your business's visibility and engagement with customers. With millions of users worldwide, social media platforms provide an invaluable opportunity to connect with your audience, increase brand awareness, and drive business growth. Here’s how your...
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February 2025 Social Media Content Ideas
February is all about connection and kindness, making it a fantastic month to strengthen relationships with your audience. For small businesses, consistent interaction on social media helps build trust and loyalty with customers. This month, focus on sharing heartfelt and engaging content that highlights your appreciation for your audience and spreads positivity. Keeping your audience engaged...
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Mastering Instagram’s New Grid Format: Tips for Transitioning to Portrait Posts in 2025
In our last post, we covered Instagram’s shift to support portrait-oriented posts (1080 x 1350 pixels, 4:5 ratio) on the grid. This change has caught many by surprise, but it’s also a golden opportunity to make your content stand out. For businesses and creators, the transition can feel a bit daunting—but don’t worry. We’re here to guide you through the process and help you make the...
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Instagram’s 2025 Grid Format Update: Why You Need to Act Now
Instagram Grid Format Update: New Image Sizes & Ratios You Need to Know Instagram’s latest update has introduced a significant change to the way images appear in the grid: taller, portrait-oriented posts are now supported - we've started using this format on our own Instagram account, @obrienmediauk. While this change brings exciting new possibilities for showcasing your content, it’s...
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Kickstart Your Social Media Engagement for January 2025
The start of a new year is the perfect time to plan and refresh your social media strategy. Social media is a vital tool for small businesses to stay connected with their audience, build relationships, and remain visible in a competitive market. In January, take the opportunity to engage with your followers by creating meaningful, interactive content that helps set the tone for the year ahead....
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Custom Links Pages: A Simple, Stylish Solution for Your Social Media Marketing
Social media is all about making connections—whether it’s engaging with your followers, driving traffic to your website, or promoting products and services. But here’s a challenge most businesses face: how do you share multiple links with your audience when most social platforms only allow you to include a single link in your bio? This is where Custom Links Pages from O’Brien Media come...
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Why Custom Elementor Pages Outperform External Link List Services
Why Using Custom Elementor Pages on Your Website Is Better Than External Link List Services for Social Media Links Many businesses turn to third-party services like Linktree or similar external link list platforms to display a collection of important links. While these platforms might seem convenient, creating a custom Elementor page on your website offers a far more effective and versatile...
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Tumblr Migration to WordPress: What It Means for Your Tumblr Website
In the ever-evolving landscape of content management systems, significant shifts can have far-reaching implications for businesses and individuals alike. One of the latest and most noteworthy developments is Automattic’s ambitious project to migrate Tumblr to WordPress. This move, spearheaded by the company behind WordPress.com, underscores the growing importance of WordPress as a platform and...
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